Search Results - "Wen, Jing (Taylor)"

A Computer Vision Methodology to Predict Brand Personality from Image Features by Peng, Yilang, Wen, Taylor Jing, Yang, Jing

“…Using the computer vision method, this study proposes an analytical model of visual aesthetics for brand communication and analyzes the effects of visual…”
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Online corporate social responsibility communication strategies and stakeholder engagements: A comparison of controversial versus noncontroversial industries by Song, Baobao, Wen, Jing (Taylor)

“…This study attempts to reveal the corporate social responsibility (CSR) programming and communication strategies of companies from controversial versus…”
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Congruity between mood and brand involvement enhances the effectiveness of message appeals: Dual processing model perspective by Wen, Taylor Jing

“…This research examined how mood, brand involvement, and message appeals interacted with each other; and how this interaction influenced consumers' evaluation…”
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Exploring the Public Perception of Depression: Interplay between the Attribution of Cause and Narrative Persuasion by Zhang, Nanlan, Wen, Taylor Jing

“…Improving awareness and mitigating stigma related to depression have been a concern to both health communicators and practitioners. This study conducted a 2…”
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Uncertainty and Negative Emotions in Parental Decision-making on Childhood Vaccinations: Extending the Theory of Planned Behavior to the Context of Conflicting Health Information by Li, Jo-Yun, Wen, Taylor Jing, McKeever, Robert, Kim, Joon Kyoung

“…Delaying childhood vaccinations has become a public health threat. Numerous studies have shown that the proliferation of conflicting information about the…”
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Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language by Jing Wen, Taylor, Kim, Eunice, Wu, Linwan, Dodoo, Naa Amponsah

“…Incorporating the theory of limited cognitive capacity and persuasion knowledge model, this article examines the interaction effect between cognitive load and…”
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Building consumer communal relationships through cause‐related marketing: From the perspective of persuasion knowledge by Song, Baobao, Tao, Weiting, Wen, Taylor Jing

“…This study investigates the value of cause‐related marketing (CRM) campaigns in consumer relationship management. Specifically, following the tenets of…”
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From Tragedy to Activism: Publics' Emotions, Efficacy, and Communicative Action on Twitter in the Case of the 2017 Las Vegas Mass Shooting by Li, Jo-Yun, Wen, Taylor Jing

“…Guided by the Anger Activism Model and pain and loss activism literature, this study analyzes online public discussion in a particular case of activism on…”
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The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising by Wen, Taylor Jing, Wu, Linwan, Dodoo, Naa Amponsah, Kim, Eunice

“…This research investigated the interplay between mood, disclosure language, and ad skepticism on consumers' recognition and evaluation of native advertising…”
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Does public segmentation matter in crisis communication? The interplay between public segmentation and crisis response strategies by Wen, Taylor Jing, Li, Jo-Yun, Song, Baobao

“…PurposeThis study situates in the context of Chipotle's food safety issue and seeks to understand how their primary customers perceive their crisis response…”
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Weakening the avoidance bug: The impact of personality traits in ad avoidance on social networking sites by Dodoo, Naa Amponsah, Wen, Jing (Taylor)

“…Social network advertising continues to be a prevalent advertising strategy for brands. With the cluttered ad environment, consumers may adopt varying…”
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Integrating Incidental and Integral Emotions in Non-Profit Communications: An Experiment of Blood Donation Message by Song, Baobao, Wen, Taylor Jing

“…Appraisal tendency framework suggests that incidental and integral emotions are capable of influencing decision making and behaviors. Such effect is subject to…”
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Positive versus negative comparison in advertisements: the affect priming perspective by Wu, Linwan, Wen, Taylor Jing

“…Comparison valence is an important element in comparative advertising. In this research, we investigated how comparison valence influences advertising…”
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Communicating ALS to the public: The message effectiveness of social-media-based health campaign by Wen, Jing Taylor, Wu, Linwan

“…Celebrity endorsement has been proved to be a very powerful tool in health campaigns. This study examined how celebrity-issue matchup presented in utilitarian…”
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Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective by Wu, Linwan, Dodoo, Naa Amponsah, Wen, Taylor Jing

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Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements by Wu, Linwan, Wen, Taylor Jing

“…Affect is important in advertising, but it has not attracted sufficient attention in the research of comparative advertising. Two studies were conducted to…”
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Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing by Wu, Linwan, Dodoo, Naa Amponsah, Wen, Taylor Jing, Ke, Li

“…Artificial intelligence (AI) has been widely applied in the advertising industry and attracted increasing attention from advertising scholars. However, the…”
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Infusing Affective Computing Models into Advertising Research on Emotions by Wen, Taylor Jing, Chuan, Ching-Hua, Anghelcev, George, Sar, Sela, Yun, Joseph T., Xu, Yanzhen

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Decoding Emotional (In)Congruency: A Computational Approach Toward Ad Placement on YouTube by Wen, Taylor Jing, Chuan, Ching-Hua, Tsai, Wanhsiu Sunny, Yang, Jing

“…This study illuminates the varied emotional mechanisms underlying consumer response to ads paired with emotionally congruent versus incongruent content in…”
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Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube by Wen, Taylor Jing, Chuan, Ching-Hua, Yang, Jing, Tsai, Wanhsiu Sunny

“…By applying the computational method of decision trees, this research identifies the most decisive attributes enhancing ad persuasiveness by examining the…”
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