Search Results - "Weihrauch, A."
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1
Endorser age and stereotypes: Consequences on brand age
Published in Journal of business research (01-02-2013)“…This paper links findings from research on different age types to branding literature, and adds insight into how to rejuvenate a brand through the use of…”
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2
Bone and mineral diseases - 1
Published in Nephrology, dialysis, transplantation (01-05-2012)Get full text
Journal Article