Search Results - "Weihrauch, A."

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    Endorser age and stereotypes: Consequences on brand age by Huber, Frank, Meyer, Frederik, Vogel, Johannes, Weihrauch, Andrea, Hamprecht, Julia

    Published in Journal of business research (01-02-2013)
    “…This paper links findings from research on different age types to branding literature, and adds insight into how to rejuvenate a brand through the use of…”
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    Journal Article
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