Search Results - "Wear, Henry"

Thinking outside the 'box': a discussion of sports fans, teams, and the environment in the context of COVID-19 by Mastromartino, Brandon, Ross, Walker J., Wear, Henry, Naraine, Michael L.

“…In this paper, we examine the implications of sport stadiums closures during the COVID-19 global pandemic. The paper looks at the impact of sport stadium…”
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User engagement from within the Twitter community of professional sport organizations by Naraine, Michael L., Wear, Henry T., Whitburn, Damien J.

“…Purpose: The purpose of this study was to analyze user engagement from within the Twitter community of professional sport organizations (i.e., social media…”
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WeTheNorth: Examining an Online Brand Community Through a Professional Sport Organization’s Hashtag Marketing Campaign by Naraine, Michael L., Pegoraro, Ann, Wear, Henry

“…The use of hashtags has become an important strategy in digital marketing, anchoring online conversations. The conversations stemming from the use of hashtags…”
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Reconceptualizing a model of demonstration effects: integrating rational, affective, and behavioral constructs by Bakhsh, Jordan T., Potwarka, Luke R., Naraine, Michael L., Wear, Henry

“…Research examining demonstration effects has been criticized for being atheoretical and lacking evidence of any behavioral effect. Drawing from dual-process…”
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The displaced fan: the importance of new media and community identification for maintaining team identity with your hometown team by Collins, Dorothy R., Heere, Bob, Shapiro, Stephen, Ridinger, Lynn, Wear, Henry

“…Research question: Individuals who move away from their hometowns often remain fans of their hometown teams. In this study, we examine the impact of new media,…”
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Branded for Success: A Longitudinal Examination of Brand Associations as Drivers of Team Identification for a New Sport Brand by Wear, Henry

“…The competition for the sport consumer has intensified over the last decade, and many teams are now seeking to establish a foothold in the marketplace (Baker,…”
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National Mega Sporting Events and Continued Community Sustainability by Wear, Henry, Clopton, Aaron W, Bass, Jordan R

“…Background/Purpose: This study examined the extent to which hosting a prestigious national sporting event will be leveraged into a community value that…”
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Wearing Pride on Their Sleeve: An Examination of the Relationship between Team and University Identity and Brand Equity by Wear, Henry T

“…The current study seeks to examine the ever-increasing relationship between sportswear companies and university intercollegiate athletic departments, and the…”
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