Search Results - "Watanabe, Nicholas Masafumi"

The impact of race relations on NFL attendance: An econometric analysis by Watanabe, Nicholas Masafumi, Cunningham, George B

“…Recent protests by athletes focused on raising awareness of social issues and injustices, such as the Black Lives Matter protests led by Colin Kaepernick of…”
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Effects of in-game brand congruity on esports consumers' implicit and explicit memory by Hwang, Yongjin, Watanabe, Nicholas Masafumi, Nagel, Mark

“…PurposeThis study aims to examine the impacts of brand congruity of in-game brand placement on esports consumers' implicit and explicit…”
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Effects of Super Bowl advertising on online brand search: ten years of insights from 2011 to 2020 by Li, Dan, Watanabe, Nicholas Masafumi

“…PurposeThis study aims to examine the cross-media effect of Super Bowl ads on online search behavior. Furthermore, the authors explored the role of ad…”
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Does rivalry matter? An analysis of sport consumer interest on social media by Watanabe, Nicholas Masafumi, Pegoraro, Ann, Yan, Grace, Shapiro, Stephen L

“…Purpose Previous research on rivalry games in sport has predominantly focused on understanding the nature of these games and their effects on consumer…”
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Athlete activism and attendance behavior in the National Football League by Watanabe, Nicholas M., Yan, Grace, Soebbing, Brian P.

“…There is a growing body of research focused on athlete activism and social movements in the sport literature. One lineage of research examined consumer…”
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Mass Gathering Sport Events and the Spread of Viral Respiratory Infection: Japanese Professional Baseball and Influenza by Funahashi, Hiroaki, Cardazzi, Alexander, Watanabe, Nicholas Masafumi

“…Using weekly-level influenza case data from all 47 prefectures in Japan alongside data from Nippon Professional Baseball (NPB) league from 1999 to 2018, we…”
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NFL Player Career Earnings and Off-Field Behavior by Soebbing, Brian P., Wicker, Pamela, Watanabe, Nicholas M.

“…The present study seeks to add to the growing literature related to off-field actions impacting labor economic issues. It examines how off-field incidents with…”
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The dynamics of esports crowdfunding campaign success: a social exchange perspective by Xue, Hanhan, Du, James, Pizzo, Anthony D., Baker, Bradley J., Henry, Thomas E., Yan, Grace, Watanabe, Nicholas M.

“…Esports—a professionalized, commercialized, and spectatorial form of video game competition—is a burgeoning industrial sector that has relied on…”
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The dynamic competitive balance ratio as a new method of understanding competitive balance and fan attendance by Watanabe, Nicholas Masafumi

“…The theoretical premise of this research can be traced back to seminal studies of economist's Simon Rottenberg (1956) and Walter Neale (1964), who both noted…”
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