Search Results - "Wang, Peilai"
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The reverse model of repositioning: A case study of the Howard Johnson hotel chain in China
Published in Journal of global scholars of marketing science (01-01-2017)“…This study explores the repositioning of an international hotel brand, Howard Johnson China (HoJo China) and examines the decoding strategies and process the…”
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Journal Article -
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Exploring customer experience with budget hotels: Dimensionality and satisfaction
Published in International journal of hospitality management (01-01-2016)“…The budget hotel sector in China has rapidly developed in the past decade. However, very little is known about consumer behavior in this sector. This…”
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Journal Article -
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Hospitality Students Taking Synchronous Online Classes: Are They Ready?
Published in Journal of quality assurance in hospitality & tourism (04-03-2023)“…Hospitality programs have relatively heavier hands-on components, and many subjects (if not all) are conventionally taught face-to-face. However, the recent…”
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Journal Article