Search Results - "Walkowiak, Travis"

An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions by Chabowski, Brian, Kekec, Pinar, Morgan, Neil A., Hult, G. Tomas M., Walkowiak, Travis, Runnalls, Blake

“…Exporting research is an established facet of the field of international marketing. That stated, the radical increase in recent export activity necessitates a…”
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Service research: progress toward interdisciplinary collaboration by Hult, G. Tomas M, Walkowiak, Travis A, Beck, Jonathan M

“…Purpose The purpose of this paper is to promote a broadened view of service research and to demonstrate a path for integrating interdisciplinary perspectives…”
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Service encounters, experiences and the customer journey: Defining the field and a call to expand our lens by Voorhees, Clay M., Fombelle, Paul W., Gregoire, Yany, Bone, Sterling, Gustafsson, Anders, Sousa, Rui, Walkowiak, Travis

“…Service researchers have emphasized the importance of studying the service experience, which encompasses multiple service encounters. Although the reflection…”
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Extending Insights on Loyalty Program Effectiveness by Walkowiak, Travis Alan

“…Loyalty programs are extremely common relationship marketing tools. Their popularity continues to grow, despite limited insight as to what makes some loyalty…”
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