Search Results - "Waites, Stacie F."
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1
Teach a Man to Fish: The Use of Autonomous Aid in Eliciting Donations
Published in Journal of marketing research (01-10-2023)“…Nonprofit organizations often position their charitable efforts as fulfilling the immediate needs of those who are disadvantaged (termed “immediate aid…”
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2
Experience identification: connecting online engagement to offline loyalty
Published in The Journal of services marketing (19-11-2024)“…Purpose This paper aims to examine the transformative role of experience identification in connecting online communities to offline experiences. This study…”
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3
Signaling green: Investigating signals of expertise and prosocial orientation to enhance consumer trust
Published in Journal of consumer behaviour (01-11-2020)“…Prior research has established the positive effect of green marketing on purchase intentions. Less well known is why. Two empirical studies were conducted to…”
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4
How do Machiavellianism, narcissism and psychopathy tendencies influence consumer avoidance and revenge-seeking following a service failure?
Published in The Journal of consumer marketing (31-07-2023)“…Purpose This study aims to identify the impact that Machiavellianism, narcissism and psychopathy tendencies have on avoidance and revenge-seeking after a…”
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5
Thinking, feeling, and giving: The effects of scope and valuation on consumer donations
Published in International journal of research in marketing (01-12-2015)“…Through a replication and extension of Hsee and Rottenstreich (2004), we examine how scope impacts consumer donation behavior. We find that consumers are more…”
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6
Eat Green, Get Lean: Promoting Sustainability Reduces Consumption
Published in Journal of public policy & marketing (01-09-2017)“…Food overconsumption contributes greatly to health problems that affect a large portion of the population while also straining the earth's natural resources…”
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Building toward a solid foundation: The effect of thinking concretely about the future
Published in The Journal of consumer affairs (01-03-2021)“…According to construal level theory, consumers tend to think about their future ly, making it unclear and inexact. Here, a new approach is developed to help…”
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8
The effects of dual branding rumors on consumers' national and store brand evaluations
Published in Journal of marketing theory and practice (03-07-2023)“…The current research considers dual branding, where national brand manufacturers produce store brands against which they compete. Although agreements are…”
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Good people good planet: Investigating the interconnection between social and environmental sustainability
Published in Journal of business research (01-11-2024)“…Research investigating consumers’ responsiveness to sustainability from a corporate social responsibility perspective has traditionally focused on either the…”
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Trauma's effects on shopper choice confusion: The role of psychological hardiness and retailer strategies as mitigating factors
Published in Journal of retailing and consumer services (01-05-2023)“…Retailers must understand how trauma influences the consumer shopping journey and identify ways to mitigate any potential adverse effects. Two studies were…”
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All or Nothing: An Investigation of the Interconnection between Social and Environmental Sustainability
Published 2018“…Marketers have made attempts to understand the disconnect between consumers' expressed desire to engage in sustainable behavior and their lack of adoption of…”
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Dissertation