How Technology is Changing Retail

How Technology is Changing Retail

Retailing is undergoing a remarkable transformation brought by recent advances in technology. In this paper, we provide a deep discussion of and look ahead on how technology is changing retail, starting with a classification of technologies that impact retailing, in particular, in the COVID-19 and b...

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Bibliographic Details
Published in:Journal of retailing Vol. 97; no. 1; pp. 13 - 27
Main Authors: Shankar, Venkatesh, Kalyanam, Kirthi, Setia, Pankaj, Golmohammadi, Alireza, Tirunillai, Seshadri, Douglass, Tom, Hennessey, John, Bull, J.S., Waddoups, Rand
Format: Journal Article
Language:English
Published: Greenwich Elsevier Inc 01-03-2021
Elsevier Advanced Technology Publications
Elsevier Limited
Subjects:
Artificial intelligence
Automation
Brand loyalty
Cloud computing
Coronaviruses
COVID-19
Customer
Customer relationship management
Disease transmission
Employees
Global positioning systems
GPS
Innovation
Innovations
Internet of Things
Medical research
Pandemics
Retail stores
Robotics
Robots
Sales
Sharing economy
Shopping
Smart distancing
Supplier
Supply chains
Technological change
Technology
Technology adoption
Virtual reality
Innovation
Shopping
Supplier
Smart distancing
Customer
Sharing economy
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Summary:Retailing is undergoing a remarkable transformation brought by recent advances in technology. In this paper, we provide a deep discussion of and look ahead on how technology is changing retail, starting with a classification of technologies that impact retailing, in particular, in the COVID-19 and beyond world. We discuss different theoretical frameworks or lenses to better understand the role of technology in retailing. We identify and elaborate on the drivers and outcomes of technology adoption by shoppers, retailers, employees, and suppliers. We speculate on future retail scenarios and outline future research avenues on technology and retailing. We close by concluding that technology is not only reshaping retailing, but also allowing retailing to pivot in the face of new and unforeseen circumstances.
ISSN:0022-4359
1873-3271
DOI:10.1016/j.jretai.2020.10.006