Search Results - "WINER, R. S"

Experimentation in the 21st Century: The Importance of External Validity by Winer, Russell S

“…Much of the consumer behavior literature is devoted to what has been referred to as theory applications (TA) research in which the main focus is on laboratory…”
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Optimal product line design : Genetic algorithm approach to mitigate cannibalization by FRUCHTER, G. E, FLIGLER, A, WINER, R. S

“…In this marketing-oriented era where manufacturers maximize prots through customer satisfaction, there is an increasing need to design a product line rather…”
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Optimal Product Line Design: Genetic Algorithm Approach to Mitigate Cannibalization by Fruchter, G. E., Fligler, A., Winer, R. S.

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Locally Rational Decision Making: The Distracting Effect of Information on Managerial Performance by Glazer, Rashi, Steckel, Joel H, Winer, Russell S

“…This paper describes a phenomenon called "locally rational" decision-making, in which the mere presence of information may have dysfunctional consequences even…”
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A Framework for Customer Relationship Management by Winer, Russell S.

“…The essence of the information technology revolution and, in particular, the World Wide Web is the opportunity afforded companies to choose how they interact…”
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Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision by Lemon, Katherine N., White, Tiffany Barnett, Winer, Russell S.

“…The authors examine the influence of customer future-focused considerations, over and above the effects of satisfaction, on the customer's decision to…”
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Planning Marketing-Mix Strategies in the Presence of Interaction Effects by Naik, Prasad A, Raman, Kalyan, Winer, Russell S

“…Companies spend millions of dollars on advertising to boost a brand's image and simultaneously spend millions of dollars on promotion that many believe calls…”
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Endogeneity in Brand Choice Models by Villas-Boas, J. Miguel, Winer, Russell S

“…Applications of random utility models to scanner data have been widely presented in marketing for the last 20 years. One particular problem with these…”
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Econometric modeling of competition : A multi-category choice-based mapping approach: Marketing and econometrics by ERDEM, T, WINER, R. S

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Empirical Generalizations from Reference Price Research by Kalyanaram, Gurumurthy, Winer, Russell S.

“…Considerable theoretical justification for consumers' use of psychological reference points exists from the research literature. From a managerial perspective,…”
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A New Reviewing System for "Journal of Marketing Research" by Winer, Russell S.

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An Empirical Analysis of Price Endings with Scanner Data by Stiving, Mark, Winer, Russell S.

“…Several consumer behavior theories have been offered to explain the preponderance of prices that end in the digit 9. This study attempts to incorporate these…”
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A reference price model of brand choice for frequently purchased products by Winer, R.S

“…A brand choice model that incorporates both reference and observed prices is proposed for frequently purchased products. The model is composed of a…”
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An empirical analysis of internal and external reference prices using scanner data by Mayhew, G.E. (University of California at Berkeley, Berkeley, CA), Winer, R.S

“…Single-source yogurt data are used to examine whether both internal and external reference prices affect purchase decisions. Internal reference prices are…”
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Econometric modeling of competition: A multi-category choice-based mapping approach by Erdem, Tulin, Winer, Russell S

“…Both the recent advances in econometric analysis of panel data in economics and the availability of scanner panel data in marketing have motivated marketing…”
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Choice in Interactive Environments by Steckel, Joel H., Winer, Russell S., Bucklin, Randolph E., Dellaert, Benedict G. C., Drèze, Xavier, Häubl, Gerald, Jap, Sandy D., Little, John D. C., Meyvis, Tom, Montgomery, Alan L., Rangaswamy, Arvind

“…In the early 21st century, firms are thinking seriously and practically about an interactive marketing paradigm--one that integrates mass scale with individual…”
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Comment on Leeflang and Wittink by Winer, Russell S

“…While I agree with much of the Leeflang and Wittink article [Internat. J. Res. Marketing 17 (2000) 105], I feel that the marketing modeling “industry” is not…”
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The influence of purchase quantity and display format on consumer preference for variety by Simonson, I. (University of California, Berkeley, CA), Winer, R.S

“…We propose that what consumers buy can be systematically influenced by how much they buy. We hypothesize that, as the number of items purchased in a category…”
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Separating signaling equilibria under random relations between costs and attributes: continuum of attributes by Feldman, David, Winer, Russell S.

“…We identify conditions for separating signaling equilibria where costs and attributes are randomly related and where both take a continuum of values. A…”
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Comment on “The Historical Growth of Statistical Significance Testing in Psychology—and its Future Prospects” by Winer, Russell S.

“…Agrees with R. Hubbard and P. Ryan that statistical significance testing has had a negative impact in that some users have closed their minds to alternative…”
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