Search Results - "W. Johnson, Lester"
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Predictors of consumers' behaviour to recycle end-of-life garments in Australia
Published in Journal of fashion marketing and management (23-03-2023)“…PurposeThe purpose of this study is to apply and extend the predictors within the theory of planned behaviour (TPB) to understand consumers' behaviour toward…”
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Inertia in services: causes and consequences for switching
Published in The Journal of services marketing (09-11-2017)“…Purpose This paper aims to examine the antecedents of customer inertia (i.e. knowledge, confusion, perceptions of competitor similarity and switching costs)…”
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Buyer–seller relational engagement and seller brand equity
Published in The Journal of business & industrial marketing (16-12-2020)“…Purpose Relational engagement is offered as a framework to describe how buyers and sellers conduct exchange. Relational engagement is conceptualized as a…”
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4
Gender and message appeal: their influence in a pro-environmental social advertising context
Published in Journal of social marketing (01-01-2014)“…Purpose – In this article, message appeals along with the moderating effect of gender are examined on frequently used measures of ad effectiveness (i.e. ad…”
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Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research
Published in International marketing review (30-06-2014)“…Purpose – The purpose of this paper is to highlight the problems in the measurement of culture in consumer studies and offers suggestions for remedies…”
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6
High Chemokine Receptor CXCR4 Level in Triple Negative Breast Cancer Specimens Predicts Poor Clinical Outcome
Published in The Journal of surgical research (01-04-2010)“…Introduction Basal-like tumors or triple negative breast cancers are those that lack hormone-receptor and HER-2 expressions. They are considered to be…”
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7
Consumer emotional brand attachment with social media brands and social media brand equity
Published in European journal of marketing (19-07-2019)“…Purpose The ever-growing popularity of social media platforms is evidence of consumers engaging emotionally with these brands. Given the prominence of social…”
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Antecedents of consumer brand engagement and brand loyalty
Published in Journal of marketing management (23-03-2016)“…Literature on consumer engagement is growing significantly, yet there is limited empirical research on its drivers and outcomes. This study examines the key…”
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Consumer behaviour and environmental sustainability
Published in Journal of consumer behaviour (01-11-2020)“…This special issue of the Journal of Consumer Behaviour aims to contribute to the knowledge of the drivers of environmentally sustainable behaviour and the…”
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The role of perceived risk in the quality-value relationship: A study in a retail environment
Published in Journal of retailing (01-03-1999)“…This study extends previous research on perceived value by including the role of perceived risk within a model of the antecedents and consequences of perceived…”
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Psychosocial antecedents of communication, trust, and relationship effectiveness in new product development projects: a functional manager perspective
Published in R & D management (01-06-2012)“…The basic differences between marketing managers and their technically trained counterpart managers [e.g., research and development (R&D), engineering, and…”
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The effect of place image and place attachment on residents' perceived value and support for tourism development
Published in Current issues in tourism (03-05-2021)“…Very few studies have investigated place image (PI) and place attachment (PA) from the perspective of the residents. Accordingly, this study aims to evaluate…”
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Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness
Published in The Journal of services marketing (19-02-2018)“…Purpose The purpose of this study is to investigate the role of perceived value and innovativeness (service concept newness and relative advantage) in…”
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14
Analysis of push and pull factors in food travel motivation
Published in Current issues in tourism (03-03-2020)“…With a lack of a comprehensive understanding of travel motivation toward a food destination, this study aims to identify internal motives of potential food…”
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15
The obsessive and harmonious nature of entrepreneurial passion
Published in International journal of entrepreneurial behaviour & research (08-01-2018)“…Purpose The purpose of this paper is to examine the nature of entrepreneurial passion and in doing so explores the relationship between harmonious and…”
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Effects of perceived safety, involvement and perceived service quality on loyalty intention among ride-sourcing passengers
Published in Transportation (Dordrecht) (01-02-2021)“…Ride-sourcing services are increasingly popular since they were first introduced in the last decade. Particularly in developing countries where public…”
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Celebrity endorsement, self-brand connection and consumer-based brand equity
Published in The journal of product & brand management (17-08-2015)“…Purpose – The purpose of this paper is to examine the impact of celebrity endorser credibility on consumer self-brand connection and endorsed brand equity. A…”
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Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy
Published in European journal of marketing (28-11-2022)“…Purpose Digital platforms have transformed how brands engage with collaborative consumption actors, such as prosumers. This study aims to examine the role of…”
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Factors influencing customer's loyalty towards ride-hailing taxi services – A case study of Vietnam
Published in Transportation research. Part A, Policy and practice (01-04-2020)“…With the emergence of new transport technologies, ride-hailing services have become increasingly popular around the world in recent years. Particularly in…”
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Drivers and outcomes of brand engagement in self-concept for luxury fashion brands
Published in Journal of fashion marketing and management (26-10-2020)“…PurposeTo understand consumer brand engagement processes in luxury fashion brands. Grounded on the brand engagement in self-concept (BESC), this study examines…”
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