Search Results - "Wörfel, Philipp"

Unravelling the intellectual discourse of implicit consumer cognition: A bibliometric review by Wörfel, Philipp

“…Consumer judgement, decision-making, and behavior largely rest on mental processes that reside outside of conscious awareness. Indirect measures and…”
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Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing by Wörfel, Philipp, Frentz, Florentine, Tautu, Caroline

“…Purpose Sensory experience profoundly impacts consumer cognition and behavior. This paper aims to illuminate the structure and development of sensory and…”
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Casual snacking as an automatic process: a grounded cognition framework by Teichert, Thorsten, Wörfel, Philipp, Ackermann, Claire-Lise

“…PurposeSnacking typically occurs as an automatic, consciously uncontrolled process which can lead to unintended health consequences. Grounded cognition informs…”
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Measures of Implicit Cognition for Marketing Research by Teichert, Thorsten, Graf, Alexander, Rezaei, Sajad, Wörfel, Philipp, Duh, Helen

“…Automatic, unconscious processes largely influence human decision-making. However, quantitative market research focuses on eliciting conscious responses. This…”
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Measures of Implicit Cognition for Marketing Research by Teichert, Thorsten, Graf, Alexander, Rezaei, Sajad, Wörfel, Philipp, Duh, Helen

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