Search Results - "Vodák, Josef"

Implementation Smart City Concepts for Mobility, Case Study of World Logistic Models on the Smart Principles by Šulyová, Dominika, Vodák, Josef, Koman, Gabriel

“…The aim of the article is to present the logistic models of world cities, their benefits and limitations, which serve as best practices for others, which are…”
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Smart Innovations as Accelerators for SMEs in Rural Areas by Šulyová, Dominika, Gabryšová, Marie, Vodák, Josef

“…Innovative approaches are driving the stabilization, development, and competitiveness of small and medium-sized enterprises (SMEs). The introduction of smart…”
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Use of the Internet of Things in the Business Environment to Smart Business by Húdik, Martin, Koman, Gabriel, Imppola, Jorma Jaakko, Vodák, Josef

“…The article discusses the use of Internet of Things ( hereinafter as IoT ) solutions in the social and business environment to support managerial…”
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Influencer Marketing as a Modern Phenomenon in Reputation Management by Josef Vodak, Lucia Cakanova, Miroslav Pekar, Martin Novysedlak

“…The aim of the paper is to familiarize with the latest trends in the field of marketing communication. We can assume that the use of new forms of promotion is…”
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Who is Influencer and How to Choose the Right One to Improve Brand Reputation? by Josef Vodak, Lucia Cakanova, Miroslav Pekar, Martin Novysedlak

“…The aim of the paper is to provide insight on the emerging community of influencers, which is largely driven by the high impact of social media, has…”
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Online Reputation in Automotive by Vodák, Josef, Kubina, Milan, Soviar, Jakub, Zraková, Diana, Ferenc, Patrik

“…This paper deals with the issue of online reputation, namely the social networking profile of businesses. Selected companies in the automotive industry through…”
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The Proposal of Model for Building Cooperation Management in Company by Vodák, Josef, Soviar, Jakub, Lendel, Viliam

“…The goal of the article is to use detailed literature analysis and findings of an empirical research, and to propose model for building cooperation management…”
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Influencer Marketing as a Modern Phenomenon in Reputation Management by Vodák, Josef, Novysedlák, Martin, Čakanová, Lucia, Pekár, Miroslav

“…The aim of the paper is to familiarize with the latest trends in the field of marketing communication. We can assume that the use of new forms of promotion is…”
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Who is Influencer and How to Choose the Right One to Improve Brand Reputation? by Vodák, Josef, Novysedlák, Martin, Čakanová, Lucia, Pekár, Miroslav

“…The aim of the paper is to provide insight on the emerging community of influencers, which is largely driven by the high impact of social media, has…”
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The Proposal of Model for Building Cooperation Management in Company by Vodák, Josef, Soviar, Jakub, Lendel, Viliam

“…The goal of the article is to use detailed literature analysis and findings of an empirical research, and to propose model for building cooperation management…”
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Value Network as Part of New Trends in Communication by Jakub Soviar, Josef Vodak

“…This paper deals with the topic of value network importance for the new trends in communication. It describes the main definition of distribution and place,…”
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Proposal of Model for Effective Management of Cooperation Activities in Slovak Companies by Josef Vodak, Jakub Soviar, Viliam Lendel, Michal Varmus

“…Aim of this article is to offer a proposal for effective planning and organization of cooperation activities in a company, based on a comprehensive analysis of…”
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Identification of the Main Aspects of Cooperation Management and the Problems Arising from their Misunderstanding by Josef Vodak, Jakub Soviar, Viliam Lendel

“…Goal of the article is to identify main aspects of cooperation management, using detailed analysis of available scientific literature together with outcomes of…”
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Identification of the Main Problems in Using Cooperative Management in Slovak Enterprises and the Proposal of Convenient Recommendations by Josef Vodak, Jakub Soviar, Viliam Lendel

“…The main purpose of the article is to present some knowledge in cooperative management focused on the area of management and marketing and to show possibility…”
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Sports Sponsoriing - Part of Corporate Strategy by Michal Varmus, Viliam Lendel, Jakub Soviar, Josef Vodak, Milan Kubina

“…Sponsoring is closely connected with sports and is often incorrectly seen as mere paid advertising. In this article we focused on sponsoring and how it is…”
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The Evaluation System Proposal Of The Businesses Preparedness For Cooperative Management Implementation by Lendel, Viliam, Vodák, Josef, Soviar, Jakub

“…The objective of the paper is to propose an assessment system of company readiness for cooperative management utilisation according to a detailed analysis of…”
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