Search Results - "Vinuales, Gema"

Understanding the role of social influence in piquing curiosity and influencing attitudes and behaviors in a social network environment by Thomas, Veronica L., Vinuales, Gema

“…Social networks provide an innovative means for facilitating social influence as well as arousing consumer curiosity. However, research on how social influence…”
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Not so social: When social media increases perceptions of exclusions and negatively affects attitudes toward content by Vinuales, Gema, Thomas, Veronica L.

“…Social media interactions in the form of likes and comments have become a prevalent and expected form of feedback among consumers. However, as these forms of…”
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THE IMPORTANCE OF COURSE TITLE AND STUDENT PERCEIVED VALUE OF A COURSE TO EMPLOYERS IN MOTIVATING STUDENTS TO ENROLL IN QUANTITATIVE MARKETING COURSES by Kulkarni, Gauri, Vinuales, Gema

“…With growing demand for marketing graduates with quantitative strengths, many universities are developing degree programs and courses that focus on analytical…”
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An Experiential Social Media Project: Comparing Client-Sponsored and Non-Client-Sponsored Alternatives by Vinuales, Gema, Harris, Judy

“…Students implemented social media campaigns to raise awareness and funds for nonprofit organizations. Teams in one section of the course worked on a designated…”
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The Power of Politics in Branding by Matos, Geraldo, Vinuales, Gema, Sheinin, Daniel A.

“…Corporations have generally avoided publically linking their brands with political positions, yet recently brands have become more politically active. Brands…”
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HOOK, LINE, AND SINKER: CATCHING AND MAINTAINING STUDENTS' ATTENTION WITH MARKETING HOOKS by Magnotta, Sarah, Thomas, Veronica L., Steffes, Erin, Chang, Hua, Vinuales, Gema

“…A challenge for Principles of Marketing instructors is introducing new topics to majors and non-majors alike in a way that piques interest and increases…”
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DESCRIPTION AND EVALUATION OF AN INNOVATIVE SEGMENTATION, TARGETING, AND POSITIONING ACTIVITY USING STUDENT PERCEIVED LEARNING AND ACTUAL STUDENT LEARNING by Vinuales, Gema, Magnotta, Sarah R., Steffes, Erin, Kulkarni, Gauri

“…An innovative segmentation, targeting, and positioning (STP) activity is described and evaluated using two learning outcomes: student perception of learning…”
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Essays on social media and branding by Vinuales, Gema

“…Social media have changed the way individuals interact with each other, with corporations and with brands; and thus, the context for brand management…”
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Activitats aquàtiques educatives per a nadons: una proposta de formació de tècnics basada en l’assessorament by Gema Boluda Viñuales

“…La investigació que presentem té com a objectiu fonamental analitzar l’aplicació d’un programa aquàtic educatiu (PAE) per a infants de zero a tres anys per…”
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