Search Results - "Vieira, Valter Afonso"

Consumer reaction to service failure and recovery: the moderating role of attitude toward complaining by Augusto de Matos, Celso, Vargas Rossi, Carlos Alberto, Teixeira Veiga, Ricardo, Afonso Vieira, Valter

“…Purpose - The paper seeks to investigate, in a context of service failure and recovery, how consumer satisfaction is affected by problem severity and company…”
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An extended theoretical model of fashion clothing involvement by Afonso Vieira, Valter

“…Purpose - For centuries the phenomenon of fashion behaviour has been a subject of discussion for social analysts, cultural historians, moral critics, academic…”
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In pursuit of an effective B2B digital marketing strategy in an emerging market by Vieira, Valter Afonso, de Almeida, Marcos Inácio Severo, Agnihotri, Raj, da Silva, Nôga Simões De Arruda Corrêa, Arunachalam, S.

“…In business markets, firms operating in developing economies deal with burgeoning use of the internet, new electronic purchase methods, and a wide range of…”
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The interactive effects of goal orientation and leadership style on sales performance by Domingues, Juliano, Vieira, Valter Afonso, Agnihotri, Raj

“…The authors develop and test a model depicting the moderating effects of different types of manager leadership styles on the relationship between salesperson…”
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Relationship marketing in supply chain: an empirical analysis in the Brazilian service sector by Afonso Vieira, Valter, Monteiro, Plinio R.R., Teixeira Veiga, Ricardo

“…Purpose - The purpose of this paper is to extend the scope of relationship marketing research in a service and developing market context. This is achieved…”
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When value- and experience-related trade promotions influence retailers’ sales: the moderating role of retail format strategy and channel structure by Claro, Danny, Vieira, Valter Afonso, Agnihotri, Raj, Serer, Rafael

“…Purpose As manufacturers and retailers aim to increase return on marketing investments, value- vs experience-related trade promotions gain attention. These two…”
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How cashback strategies yield financial benefits for retailers: The mediating role of consumers’ program loyalty by Afonso Vieira, Valter, Agnihotri, Raj, de Almeida, Marcos Inácio Severo, Lopes, Evandro Luiz

“…[Display omitted] As consumers heavily rely on price to make purchases, cashback rewards apps are termed as a strategy in the retail context. Accordingly,…”
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What makes the corporate social responsibility impact on Customer–Company identification stronger? A meta-analysis by Afonso Vieira, Valter, Wolter, Jeremy S., Falcão Araujo, Clécio, Saraiva Frio, Ricardo

“…Customer–company identification (CCI) has been highlighted as an important mechanism that explains the relationship between corporate social responsibility…”
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The indirect effects of performance measurement system and organizational ambidexterity on performance by Severgnini, Elizandra, Vieira, Valter Afonso, Cardoza Galdamez, Edwin Vladimir

“…Purpose Performance measurement systems (PMSs) have long been used for monitoring and improving administrative performance. In parallel, organizational…”
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The mediating role of cooperative norms in the formation of buyer commitment in the buyer–seller relationship by Vieira, Valter Afonso, Mayberry, Robert, Boles, James, Johnson-Busbin, Julie, Pereira, Rita Cassia

“…Purpose Drawing on Foa and Foa’s elaboration of social exchange theory, the authors propose that buyers reciprocate perceived commitment on the part of the…”
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Perceptual differences regarding leadership between the store manager and employees and its impact on frontline sales performance: A research note by Vieira, Valter Afonso, Fernandes de Negreiros, Leticia, Agnihotri, Raj, Bakeshloo, Khashayar Afshar

“…[Display omitted] •Focus is on the differences in manager-employee leadership perceptions.•Perceptual differences may yield positive outcomes in certain…”
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The moderating effect of managers' leadership behavior on salespeople's self-efficacy by Vieira, Valter Afonso, Perin, Marcelo Gattermann, Sampaio, Claudio Hoffmann

“…The authors develop a conceptual framework depicting relationships between salespeople's self-efficacy and customer response (defined as satisfaction,…”
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The effect of facial expression on emotional contagion and product evaluation in print advertising by Isabella, Giuliana, Vieira, Valter Afonso

“…Purpose The purpose of this paper is to investigate the emotional contagion theory in print ads, and expand the literature of smiling to different type of…”
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When CEO compensation plan based on risk changes firm strategic variation and strategic deviation? The moderating role of shareholder return by Severgnini, Elizandra, Vieira, Valter Afonso, Abib, Gustavo, Leonel, Ronei

“…Purpose The authors extend the recent research using the risk component of human resource’s (HR’s) compensation plans to examine the effects of risk components…”
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The moderating role of self-efficacy in the relationship between control systems and sales performance by Vieira, Valter Afonso, Jones, Eli, Faia, Valter da Silva, Silva, Juliano Domingues da, Negreiros, Leticia Fernandes de

“…Drawing on control systems and self-efficacy theories, the authors propose two alternative perspectives: a control systems convergence, which refers to a…”
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The impact of intuition and deliberation on acquisition-retention ambidexterity and sales performance: comparing the Dual-Process and Uni-Process Models by Vieira, Valter Afonso, Faia, Valter da Silva, Gabler, Colin B., Cardoso, Rosinaldo Nunes

“…According to the Dual-Process Model, salespeople might utilize intuitive and/or deliberate judgments to make sales decisions. These two systems are distinct…”
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The role of self-regulatory mode on acquisition–retention ambidexterity by Vieira, Valter Afonso, Faia, Valter da Silva, Boles, James, Marioti, Bruno Rafael, Pereira, Rita Cassia

“…Purpose The purpose of this study is to develop a theoretical model that posits locomotion-assessment ambidextrous orientation as predictor of salesperson…”
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Overcoming over-identification: The power of organizational prestige in optimizing sales performance by Vieira, Valter Afonso, da Silva, Juliano Domingues, Gabler, Colin

“…Purpose The purpose of this paper is threefold: first, to determine the impact of interpersonal identification on sales performance; second, to uncover whether…”
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Customer relational benefit: A second‐order meta‐analysis and an alternative framework by Vieira, Valter Afonso, Araujo, Clécio Falcão, Almeida, Marcos Inácio Severo

“…Previous literature uses first‐order meta‐analyses to overcome the divergent theories about customer relational benefit, which produced mixed results in terms…”
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Optimising digital marketing and social media strategy: from push to pull to performance by Vieira, Valter Afonso, Severo de Almeida, Marcos Inácio, Gabler, Colin B., Limongi, Ricardo, Costa, Milena, Pires da Costa, Miriam

“…Social media and firm applications are two mobile service marketing mechanisms that rely on push or pull promotions to be effective. Literature, however, has…”
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