Search Results - "Vieira, Elsa Regina Monteiro" :: Katalog Arama

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Strategic framework of fitness clubs based on quality dimensions: the blue ocean strategy approach by Vieira, Elsa Regina Monteiro, Ferreira, João José

Published in Total quality management & business excellence (10-11-2018)
“…This study aims to know the current strategic framework of fitness clubs, advocated by the blue ocean strategy, from the quality dimensions. For this, the…”

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A Estratégia Oceano Azul Como Proposta De Valor: o Caso Dos Ginásios/Health Clubs Portugueses by Vieira, Elsa Regina Monteiro

Published 01-01-2016
“…Metaforicamente, Kim e Mauborgne (2005) referem que o mercado é constituído por dois oceanos, o vermelho e o azul. O oceano vermelho representa todas as…”

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