Search Results - "Vellore Nagarajan, Durga"
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Optimizing live streaming engagement through store atmospheric cues: exploring prosocial behavior and social comparison—insights from streamers and viewers
Published in Internet research (09-08-2024)“…Purpose Live Streaming Marketing has emerged as a transformative medium, facilitating real-time product promotion and brand messaging and reshaping consumer…”
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Journal Article -
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A technology-people-integrated toolkit for retail care management during a crisis
Published in Journal of retailing and consumer services (01-07-2023)“…Mental volatilities are seen to be on the rise when it comes to retail employees and consumers. Specifically, in times of crisis there is a need to be able to…”
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Journal Article -
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New-normal Market Entry Mode for Pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19
Published in International marketing review (12-12-2023)“…PurposeThis paper aims to determine new-normal uncertainty considerations stemming from the COVID-19 pandemic to consider within transaction-cost analysis for…”
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Journal Article -
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Stressful eating indulgence by generation Z: a cognitive conceptual framework of new age consumers’ obesity
Published in European journal of marketing (30-11-2022)“…Purpose This study aims to delineate the phenomenon of stressful eating within generation Z due to the times they are living in and to extract propositions…”
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Journal Article -
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Cognitive Dissonance Shaping Consumer Behaviour Within Generation Z : a Case of the Indian Healthcare Industry
Published 01-01-2022“…This thesis integrates two cognitive dissonance concepts in a pre-decisional context: (i) Festinger's, 1957's initial understanding of cognitive elements as…”
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Dissertation