Search Results - "Vafeiadis, Michail"

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  1. 1

    Read All About It: The Politicization of “Fake News” on Twitter by Brummette, John, DiStaso, Marcia, Vafeiadis, Michail, Messner, Marcus

    Published in Journalism & mass communication quarterly (01-06-2018)
    “…Due to the importance of word choice in political discourse, this study explored the use of the term “fake news.” Using a social network analysis, content…”
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    Journal Article
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    Message Interactivity and Source Credibility in Online Dental Practice Reviews: Responding to Reviews Triggers Positive Consumer Reactions Regardless of Review Valence by Vafeiadis, Michail

    Published in Health communication (02-01-2023)
    “…Online health reviews are powerful since people use them to glean information about medical professionals. Nonetheless, less is known about what strategies can…”
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    Journal Article
  3. 3

    Fake news: How emotions, involvement, need for cognition and rebuttal evidence (story vs. informational) influence consumer reactions toward a targeted organization by Vafeiadis, Michail, Xiao, Anli

    Published in Public relations review (01-11-2021)
    “…•High-involved and high-need for cognition (NFC) consumers developed positive reactions when the organization responded to the allegations.•High-involved…”
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    Journal Article
  4. 4

    Effects of narratives, frames, and involvement on health message effectiveness by Vafeiadis, Michail, Shen, Fuyuan

    Published in Health marketing quarterly (03-07-2022)
    “…An online 2 (evidence type: narrative vs. informational) × 2 (message frame: gain vs. loss) × 2 (involvement: low vs. high) between-subjects factorial…”
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    Journal Article
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    Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement by Vafeiadis, Michail, Bortree, Denise S, Buckley, Christen, Diddi, Pratiti, Xiao, Anli

    Published in The journal of product & brand management (05-03-2020)
    “…Purpose The dissemination of fake news has accelerated with social media and this has important implications for both organizations and their stakeholders…”
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    Journal Article
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    Relational care in communication as the basis of nonprofit fundraising: Theorizing professional ethics based in stewardship and ethics of care by Madden, Stephanie, Harrison, Virginia, Vafeiadis, Michail

    “…At its core, fundraising is relationship building. Therefore, ethical fundraising requires cultivating genuine, care‐based relationships between various…”
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    Journal Article
  7. 7

    Examining the Effects of Celebrity (Vs. Noncelebrity) Narratives on Opioid Addiction Prevention: Identification, Transportation, and the Moderating Role of Personal Relevance by Vafeiadis, Michail, Wang, Weirui, Baker, Michelle, Shen, Fuyuan

    Published in Journal of health communication (04-05-2022)
    “…Celebrity disclosures and narratives are popular strategies in health promotion. However, less is known about their joint effects and the mechanisms through…”
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    Journal Article
  8. 8

    Perceptions of Athlete Activism and Contentious Issues: Parasocial Relationships, Involvement, and Athlete-Cause Fit as Motivation for Cause Support by Harrison, Virginia S., Overton, Holly, Vafeiadis, Michail

    Published in Journal of public relations research (01-11-2024)
    “…This study investigates the emerging context of athlete activism, social identity, and prosocial outcomes. While public relations have long held the belief in…”
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    Journal Article
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    The role of corporate credibility and bandwagon cues in sponsored social media advertising by Li, Ruobing, Vafeiadis, Michail, Xiao, Anli, Yang, Guolan

    Published in Corporate communications (03-08-2020)
    “…PurposeSponsored social media content is one of the advertising strategies that companies implement so that ads appear as native to the delivery platform…”
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    Journal Article
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    Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience by DiRusso, Carlina, Buckley, Christen, Diddi, Pratiti, Dardis, Frank E., Vafeiadis, Michail, Eng, Nicholas

    Published in Public relations review (01-09-2022)
    “…Corporate social advocacy (CSA) is a growing communications practice that involves corporations taking a public stance on a controversial social issue. Some…”
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    Journal Article
  11. 11

    Managing a health crisis on Facebook: How the response strategies of apology, sympathy, and information influence public relations by DiStaso, Marcia W., Vafeiadis, Michail, Amaral, Chelsea

    Published in Public relations review (01-06-2015)
    “…•The crisis strategy of sympathy resulted in lower post-crisis trust and reputation evaluations than the conditions of information and apology.•Stakeholders…”
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    Journal Article
  12. 12

    Narratives in Political Advertising: An Analysis of the Political Advertisements in the 2014 Midterm Elections by Vafeiadis, Michail, Li, Ruobing, Shen, Fuyuan

    Published in Journal of broadcasting & electronic media (03-04-2018)
    “…This study examined the use of narrative political advertisements during the 2014 midterm elections. A content analysis of 243 ads identified three narratives…”
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    Journal Article
  13. 13

    The impact of CSR on nonprofit outcomes: how the choice of corporate partner influences reputation and supportive intentions by Harrison, Virginia, Vafeiadis, Michail, Diddi, Pratiti, Conlin, Jeff

    Published in Corporate communications (22-02-2022)
    “…PurposeWhile research has shown that corporate social responsibility (CSR) can enhance a company's reputation, less is known about the effects of CSR…”
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    Journal Article
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    The Role of Narratives, Frames and Visuals in Health Behavior Promotion: Increasing Public Awareness in the Era of Information Overload by Vafeiadis, Michail

    Published 01-01-2017
    “…Designing effective health campaigns that can break through the clutter is critical. In today’s media saturated environment, the pervasiveness of the Internet,…”
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    Dissertation
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    Effect of Message Interactivity on Product Attitudes and Purchase Intentions by Ott, Holly K., Vafeiadis, Michail, Kumble, Sushma, Waddell, T. Franklin

    Published in Journal of promotion management (02-01-2016)
    “…Social media increasingly allows consumers to interact with businesses, although the effects of this novel technology in the context of public relations are…”
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    Journal Article
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