Search Results - "Ummar, Rakhshan"

Role of celebrity endorsement in promoting employees’ organization identification: A brand-based perspective by Abdullah, Muhammad, Ghazanfar, Sidra, Ummar, Rakhshan, Shabbir, Rizwan

“…Celebrity endorsement has been used for decades to promote products to consumers. As employees are one of the primary stakeholders and are known as second…”
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Thematic Ideation: A Superior Supplementary Concept in Creativity and Innovation by Ummar, Rakhshan, Saleem, Sharjeel

“…New products improve competitiveness through their creativity and innovativeness. Creativity and innovativeness are parallel yet non-identical concepts; newly…”
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Effect of Sustainability Claim on Willingness to Pay for Upcycled Food in Digital Era: Differential Effect of Sustainability Claim Between Virtue and Vice Product Category by Ghazanfar, Sidra, Abdullah, Muhammad, Ummar, Rakhshan, Shabbir, Rizwan, Saqib, Shahnawaz

“…The growing demand for food availability is persuading researchers, marketers, and consumers to opt for various solutions that could ensure food sustainability…”
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