Search Results - "Tulay Girard"

Comments from the Editor by Tulay Girard

“…Welcome to the spring 2024 issue of the Journal of Applied Marketing Theory. The Journal of Applied Marketing Theory (JAMT) aims to provide a reputable…”
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Validating the search, experience, and credence product classification framework by Girard, Tulay, Dion, Paul

“…Prior research identifies the influential factors for patronage intentions as product classes, retailer attributes, and risk perceptions. The Internet's…”
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Comments from the Editors by Tulay Girard, Melek Anitsal

“…Comments from the Editors: We welcome you to the current issue of the Journal of Applied Marketing Theory. The Journal of Applied Marketing Theory (JAMT) aims…”
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Comments from the Editors by Tulay Girard, Melek Anitsal

“…We welcome you to the current issue of the Journal of Applied Marketing Theory. The objective of Journal of Applied Marketing Theory (JAMT) is to provide a…”
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Comments from the Editors by Tulay Girard, Melek Anitsal

“…Comments from the Editors: We welcome you to the current issue of the Journal of Applied Marketing Theory. The objective of Journal of Applied Marketing Theory…”
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Examining the relationship between brand equity dimensions and university brand equity: An empirical study in Turkey by Pinar, Musa, Girard, Tulay, Basfirinci, Cigdem

“…Purpose In response to global competitive challenges, universities recently started developing better strategies for branding. Branding has been used as a…”
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An empirical study of the dynamic relationships between the core and supporting brand equity dimensions in higher education by Girard, Tulay, Pinar, Musa

“…PurposeThis study aims to use a holistic approach to empirically examine the direct and indirect relationships of both core and supporting consumer-based brand…”
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Examining the relationship between brand equity dimensions and university brand equity by Pinar, Musa, Girard, Tulay, Basfirinci, Cigdem

“…PurposeIn response to global competitive challenges, universities recently started developing better strategies for branding. Branding has been used as a…”
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Consumer-Based Brand Equity of a Private-Label Brand: Measuring and Examining Determinants by Girard, Tulay, Trapp, Paul, Pinar, Musa, Gulsoy, Tanses, Boyt, Thomas E.

“…This study examines consumer-based brand equity of private-label branding and relative significance of its dimensions in creating a strong private-label brand…”
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Services branding triangle: Examining the triadic service brand promises for creating a strong brand in banking industry by Pinar, Musa, Girard, Tulay, Trapp, Paul, Eser, Zeliha

“…Purpose – The purpose of this paper is to examine customer, management, and contact personnel perceptions of consumer-based brand equity (CBBE) and its…”
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Online retailing, product classifications, and consumer preferences by Korgaonkar, Pradeep, Silverblatt, Ronnie, Girard, Tulay

“…Purpose - To investigate if consumer online patronage is influenced by product category and online store type.Design methodology approach - Building on the…”
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Consumer‐based brand equity in banking industry: A comparison of local and global banks in Turkey by Pinar, Musa, Girard, Tulay, Eser, Zeliha

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University brand equity: an empirical investigation of its dimensions by Pinar, Musa, Trapp, Paul, Girard, Tulay, E. Boyt, Thomas

“…Purpose – In today's complex and highly competitive marketplace, universities and colleges, realizing a need to develop sustainable strategies, have turned to…”
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Utilizing the brand ecosystem framework in designing branding strategies for higher education by Pinar, Musa, Trapp, Paul, Girard, Tulay, Boyt, Thomas E

“…Purpose - In today's complex and highly competitive marketplace, universities and colleges, realizing a need to develop sustainable strategies, have turned to…”
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Services branding triangle by Pinar, Musa, Girard, Tulay, Trapp, Paul, Eser, Zeliha

“…Purpose – The purpose of this paper is to examine customer, management, and contact personnel perceptions of consumer-based brand equity (CBBE) and its…”
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Influence of Product Class on Preference for Shopping on the Internet by Girard, Tulay, Silverblatt, Ronnie, Korgaonkar, Pradeep

“…The study reported here examined the influence of product classification (i.e., search, experience, and credence) on consumer preferences for shopping on the…”
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Relationship of Type of Product, Shopping Orientations, and Demographics with Preference for Shopping on the Internet by Girard, Tulay, Korgaonkar, Pradeep, Silverblatt, Ronnie

“…This research examines whether (1) consumers' shopping orientations are significantly related to their preference for shopping online, (2) consumers'…”
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An exploratory study of gender effect on student presentation evaluations by Girard, Tulay, Pinar, Musa

“…Purpose - This study aims to examine the potential effects of the gender similarity between the presenter and evaluator on the presentation evaluation scores…”
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An Exploratory Study of Consumer-Based Brand Equity in Turkish Banking Industry by Pinar, Musa, Girard, Tulay, Eser, Zeliha

“…The study examines whether consumer-based brand-equity (CBBE) significantly differs across three bank types-state, private, and foreign. The findings reveal…”
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Consumer-based brand equity in banking industry by Pinar, Musa, Girard, Tulay, Eser, Zeliha

“…Purpose - The purpose of this paper is to examine bank brand equity from consumer perspectives by comparing the consumer-based brand equity (CBBE) dimensions…”
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