Search Results - "Tucker, Catherine"

Social Networks, Personalized Advertising, and Privacy Controls by TUCKER, CATHERINE E.

“…This article investigates how Internet users' perceptions of control over their personal information affect how likely they are to click on online advertising…”
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Digital Economics by Goldfarb, Avi, Tucker, Catherine

“…Digital technology is the representation of information in bits. This technology has reduced the cost of storage, computation, and transmission of data…”
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Privacy Regulation and Online Advertising by Goldfarb, Avi, Tucker, Catherine E.

“…Advertisers use online customer data to target their marketing appeals. This has heightened consumers' privacy concerns, leading governments to pass laws…”
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When Does Retargeting Work? Information Specificity in Online Advertising by Lambrecht, Anja, Tucker, Catherine

“…Firms can now offer personalized recommendations to consumers who return to their website, using consumers' previous browsing history on that website. In…”
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Identifying Formal and Informal Influence in Technology Adoption with Network Externalities by Tucker, Catherine

“…Firms introducing network technologies (whose benefits depend on who installs the technology) need to understand which user characteristics confer the greatest…”
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Online Display Advertising: Targeting and Obtrusiveness by Goldfarb, Avi, Tucker, Catherine

“…We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website…”
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How Do Restrictions on Advertising Affect Consumer Search? by Chiou, Lesley, E. Tucker, Catherine

“…Advertising is often criticized for presenting only partial or selective information about products. This criticism is particularly pronounced for health…”
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The Reach and Persuasiveness of Viral Video Ads by Tucker, Catherine E.

“…Many video ads are designed to go viral so that the total number of views they receive depends on customers sharing the ads with their friends. This paper…”
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How Does Popularity Information Affect Choices? A Field Experiment by Tucker, Catherine, Zhang, Juanjuan

“…Popularity information is usually thought to reinforce existing sales trends by encouraging customers to flock to mainstream products with broad appeal. We…”
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Shifts in Privacy Concerns by Goldfarb, Avi, Tucker, Catherine

“…This paper explores how digitization and the associated use of customer data have affected the evolution of consumer privacy concerns. We measure privacy…”
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Baricitinib as potential treatment for 2019-nCoV acute respiratory disease by Richardson, Peter, Griffin, Ivan, Tucker, Catherine, Smith, Dan, Oechsle, Olly, Phelan, Anne, Rawling, Michael, Savory, Edward, Stebbing, Justin

“…BenevolentAI's knowledge graph is a large repository of structured medical information, including numerous connections extracted from scientific literature by…”
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Search Engine Advertising: Channel Substitution When Pricing Ads to Context by Goldfarb, Avi, Tucker, Catherine

“…We explore substitution patterns across advertising platforms. Using data on the advertising prices paid by lawyers for 139 Google search terms in 195…”
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Collusion by Algorithm: Does Better Demand Prediction Facilitate Coordination Between Sellers? by Miklos-Thal, Jeanine, Tucker, Catherine

“…We build a game-theoretic model to examine how better demand forecasting resulting from algorithms, machine learning, and artificial intelligence affects the…”
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Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies by Neumann, Nico, Tucker, Catherine E, Whitfield, Timothy

“…This paper shows that audience segments that are sold by data brokers for the purpose of ad targeting are often surprisingly inaccurate. Data brokers often use…”
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The effect of patent litigation and patent assertion entities on entrepreneurial activity by Kiebzak, Stephen, Rafert, Greg, Tucker, Catherine E.

“…•VC investment, a major funding source for entrepreneurial activity, initially increases with the number of litigated patents.•However, there is a “tipping…”
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Gait variability and symmetry remain consistent during high-intensity 10,000 m treadmill running by Hanley, Brian, Tucker, Catherine B.

“…The aim of this study was to analyze changes in gait variability and symmetry in distance runners. Fourteen competitive athletes ran on an instrumented…”
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The economics of advertising and privacy by Tucker, Catherine E.

“…One of the new realities of advertising is that personal information can be used to ensure that advertising is only shown and designed for a select group of…”
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Can Health Care Information Technology Save Babies? by Miller, Amalia R., Tucker, Catherine E.

“…Electronic medical records (EMRs) facilitate fast and accurate access to patient records, which could improve diagnosis and patient monitoring. Using a 12-year…”
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Reliability of the OptoJump Next System for Measuring Temporal Values in Elite Racewalking by Hanley, Brian, Tucker, Catherine B

“…ABSTRACTHanley, B and Tucker, CB. Reliability of the OptoJump Next system for measuring temporal values in elite racewalking. J Strength Cond Res…”
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Growing Two-Sided Networks by Advertising the User Base: A Field Experiment by Tucker, Catherine, Zhang, Juanjuan

“…Two-sided exchange networks (such as eBay.com) often advertise their number of users, presumably to encourage further participation. However, these networks…”
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