Search Results - "Trespalacios Gutirrez, Juan Antonio"
-
1
Antecedents of the difference in perceived risk between store brands and national brands
Published in European journal of marketing (01-01-2006)“…Purpose - The present study sets out to analyze the effects that a set of variables related to purchasing behaviour has on the difference in perceived risk…”
Get full text
Journal Article -
2
Organisational learning and value creation in business markets
Published in European journal of marketing (16-11-2010)“…Purpose - This paper has three objectives: first, to analyse the effects of organisational learning on customer value creation capability; second, to develop a…”
Get full text
Journal Article -
3
Influence of perceived risk on store brand proneness
Published in International journal of retail & distribution management (01-10-2006)“…Purpose - The purpose of the present study is to test that perceived risk is a multidimensional concept both when it is associated to the purchase of store…”
Get full text
Journal Article -
4
Training in small business retailing: testing human capital theory
Published in Journal of European industrial training (01-10-1999)“…Analyses the training demand in the retail sector based on the study of a representative sample of small-sized retailers. By means of probit models a set of…”
Get full text
Journal Article