Search Results - "Thorsten Wiesel"

Value Creation Measurement and Management in Times of Radical Social and Technological Change by Wiesel, Thorsten

“…This article tries to deepen our knowledge on the nature of value creation and management in times of turbulent environments both for business management and…”
Get full text

Device Switching in Online Purchasing: Examining the Strategic Contingencies by de Haan, Evert, Kannan, P.K., Verhoef, Peter C., Wiesel, Thorsten

“…The increased penetration of mobile devices has a significant impact on customers' online shopping behavior, with customers frequently switching between mobile…”
Get full text

Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value by Kumar, V., Aksoy, Lerzan, Donkers, Bas, Venkatesan, Rajkumar, Wiesel, Thorsten, Tillmanns, Sebastian

“…Customers can interact with and create value for firms in a variety of ways. This article proposes that assessing the value of customers based solely upon…”
Get full text

The effects of customer equity drivers on loyalty across services industries and firms by Ou, Yi-Chun, Verhoef, Peter C., Wiesel, Thorsten

“…Customer equity drivers (CEDs)—value equity, brand equity, and relationship equity—positively affect loyalty intentions, but this effect varies across…”
Get full text

Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation by Schulze, Christian, Skiera, Bernd, Wiesel, Thorsten

“…Customers are the most important assets of most companies, such that customer equity has been used as a proxy for shareholder value. However, linking customer…”
Get full text

Customer Equity: An Integral Part of Financial Reporting by Wiesel, Thorsten, Skiera, Bernd, Villanueva, Julián

“…Recent initiatives demand information that supplements and complements a firm's financial statements to bridge the gap between financial statement capabilities…”
Get full text

The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework by de Haan, Evert, Wiesel, Thorsten, Pauwels, Koen

“…The Internet has given rise to many new forms of advertising. Scientific studies have focused on individual reactions to specific advertising forms in…”
Get full text

Reported and communicated shifts in strategic emphasis and firm performance by Gensler, Sonja, Oehring, Karlo, Wiesel, Thorsten

“…In light of scarce resources, firms strategically weigh off between investments in value creation and value appropriation. They do so by placing more emphasis…”
Get full text

To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns by Minnema, Alec, Bijmolt, Tammo H.A., Gensler, Sonja, Wiesel, Thorsten

“…The constructs in solid boxes are observed in our data. The constructs in the boxes with dashed lines are modeled as latent. [Display omitted] •Overly positive…”
Get full text

Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression by Wiesel, Thorsten, Pauwels, Koen, Arts, Joep

“…Inofec, a small- to medium-sized enterprise in the business-to-business sector, desired a more analytic approach to allocate marketing resources across…”
Get full text

The predictive ability of different customer feedback metrics for retention by de Haan, Evert, Verhoef, Peter C., Wiesel, Thorsten

“…This study systematically compares different customer feedback metrics (CFMs) – namely customer satisfaction, the Net Promoter Score, and the Customer Effort…”
Get full text

The Role of Consumer Confidence in Creating Customer Loyalty by Ou, Yi-Chun, de Vries, Lisette, Wiesel, Thorsten, Verhoef, Peter C.

“…How can firms retain customers during recessions? To answer this question, we investigate the moderating role of consumer confidence (CC) on the effects of…”
Get full text

Dashboards as a Service: Why, What, How, and What Research Is Needed? by Pauwels, Koen, Ambler, Tim, Clark, Bruce H., LaPointe, Pat, Reibstein, David, Skiera, Bernd, Wierenga, Berend, Wiesel, Thorsten

“…Recent years have seen the introduction of a “marketing dashboard” that brings the firm’s key marketing metrics into a single display. Service firms across…”
Get full text

Unternehmensbewertung auf der Basis von Kundenlebenswerten by Wiesel, Thorsten, Skiera, Bernd

Get full text

Practice Prize Paper-Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression by Wiesel, Thorsten, Pauwels, Koen, Arts, Joep

“…Inofec, a small- to medium-sized enterprise in the business-to-business sector, desired a more analytic approach to allocate marketing resources across…”
Get full text

Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data by Wiesel, Thorsten, Skiera, Bernd, Villanueva, Julian

Get full text

Gebruik van customer feedback metrics door dienstverleners by Evert de Haan, Peter Verhoef, Thorsten Wiesel

“…Voor de evaluatie van diensten wordt door veel bedrijven gebruik gemaakt van zogenaamde customer feedback metrics (CFMs). Deze maatstaven, zoals…”
Get full text

Customer Relationship Management Processes in Retail Banking - Best Practice and Business Value Evaluation by Berger, S.C., Gensler, S., Skiera, B., Wiesel, T.

“…A competitive implementation of customer relationship management (CRM) in retail banking requires business processes aligned to the value contribution. The…”
Get full text