Search Results - "The Journal of Consumer Affairs (pre-1986)"

Book Reviews by Bearden, William O

“…This text is a compilation of 36 articles designed as a readings book for marketing managers. The readings were selected to reflect recent applications of…”
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Review 3 -- No Title by Capps, Oral

“…Empirical analyses of complete demand systems have only been conducted during the last three decades. The predominant proportion of the empirical treatments…”
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Review 2 -- No Title by Ciscel, David H

“…This book represents the rethinking of the FTC on yet another aspect of antitrust enforcement. The analysis this time is presented in the context of the…”
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Review 1 -- No Title by Mayer, Robert N

“…Given advertising's frequency and pervasiveness, it is difficult to think of advertising as anything but a major feature of American life. We are not…”
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Review 4 -- No Title by Moore, Timothy E

“…On New Year's Day 1982, the Canadian Conference of Catholic Bishops issued a report condemning government and big business for placing greater importance on…”
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Review 5 -- No Title by Swagler, Roger M

“…This collection of six essays explores selected issues in the development of the consumer society over the past 100 years. "Selected" is the key word, because…”
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Review 4 -- No Title by Goodrich, Jonathan N

“…Personal Values and Consumer Psychology shows the importance of personal values in purchase behavior. The book is a compendium of 21 chapters, each written by…”
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Review 5 -- No Title by Wood, William C

“…This volume is a collection of 24 short papers, all of them somehow related to consumer energy use, presented by a diverse set of behavioral scientists. The…”
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Review 3 -- No Title by Crafton, Christine G

“…This book is a combined effort by an economist and a psychologist (husband and wife coauthors) to explain the workings of our economic/business environment…”
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Review 2 -- No Title by Becker, Boris W

“…Thus ends Murray's depressing review of American social policy over the 30-year period ending in 1980. By "social policy" Murray refers to a number of laws,…”
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Review 1 -- No Title by Keith, Bryant W

“…To this reviewer David Eastwood's new text is a welcome depar ture from the vast majority of texts in the field. It joins E. Scott Maynes' Decision-Making for…”
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Book Reviews by Mitchell, Glen H

“…In Years of Poverty, Years of Plenty, Duncan and his colleagues present a concise, highly readable summary of their research findings from the first 15 years…”
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Book Reviews by Lea, S E

“…Here is a curious and interesting book. I am going to spend much of this review criticizing some of its methods and most of its assumptions, so let me make one…”
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Review 2 -- No Title by Walsh, Roberta W

“…This volume presents the published findings of the most extensive and thorough research to date on consumer perceptions about solar energy for residential use…”
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Review 5 -- No Title by Jensen, Helen H

“…Without a doubt, the national issues of health care and health care financing are important and of great interest. Ricardo-Campbell addresses the wide range of…”
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Review 1 -- No Title by Stampfl, Ronald W

“…This softbound volume is the proceedings of a workshop (held in April of 1982) presented jointly by the Marketing Science Institute (Cambridge) and the Center…”
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Review 4 -- No Title by Samson, Peter

“…Consumers have, for the most part, been left out of history. They have appeared only indirectly, as sponges passively absorbing, to the extent they were able,…”
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Review 3 -- No Title by Martin, David

“…Essential, thoughtful and limited are the words which come to mind to describe this monograph. The essential character of the study lies in its attempt to…”
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Review 2 -- No Title by Scott, Maynes E

“…As the most important consumer organization in the world, Consumers Union (CU) deserves a comprehensive critical biography. Silber's little book is not it,…”
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Review 3 -- No Title by Meeks, Carol B

“…Downs sets out to document the significance of rental housing in the 1980s. He expects political struggles over rental housing to intensify due to shortages in…”
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