Search Results - "Thakur, Ramendra"

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  1. 1

    Service innovation: A comparative study of U.S. and Indian service firms by Thakur, Ramendra, Hale, Dena

    Published in Journal of business research (01-08-2013)
    “…Although major contributions are being made by the service sector in creating wealth, the sector's substantive role in generating and use of innovation is…”
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    Journal Article
  2. 2

    Technological opinion leadership: The role of personal innovativeness, gadget love, and technological innovativeness by Thakur, Ramendra, Angriawan, Arifin, Summey, John H.

    Published in Journal of business research (01-08-2016)
    “…This study contributes to existing literature by developing and testing a model of factors that drive technological opinion leadership (TOL). We expand Bruner…”
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    Journal Article
  3. 3

    Cross-cultural differences in the adoption of social media by Alsaleh, Dhoha A, Elliott, Michael T, Fu, Frank Q, Thakur, Ramendra

    “…Purpose As social media have become very popular and an integral part of the world economy in recent years, identifying factors that influence consumers’…”
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    Journal Article
  4. 4

    Customer portfolio management (CPM) for improved customer relationship management (CRM): Are your customers platinum, gold, silver, or bronze? by Thakur, Ramendra, Workman, Letty

    Published in Journal of business research (01-10-2016)
    “…This article uses the customer portfolio management (CPM) approach to examine how a company can define the value of customers and segment these customers into…”
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    Journal Article
  5. 5

    Strategic crisis response: managerial implications and direction for recovery and survival by Thakur, Ramendra, Hale, Dena

    “…Purpose The purpose of this paper is to provide managers with insights to help survive a crisis, create advantage during slow-growth recoveries and thrive when…”
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    Journal Article
  6. 6

    A comparative study of corporate user-generated media behavior: Cross-cultural B2B context by Thakur, Ramendra, AlSaleh, Dhoha

    Published in Industrial marketing management (01-08-2018)
    “…Because blogging is become more prevalent in both personal and professional contexts, many companies obtain useful information from user-generated media (e.g.,…”
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    Journal Article
  7. 7

    Drivers of managers’ affect (emotions) and corporate website usage: a comparative analysis between a developed and developing country by Thakur, Ramendra, AlSaleh, Dhoha

    “…Purpose Existing literature reveals a general lack of research on business-to-business (B2B) ecommerce showcasing how managers’ affect plays a role in…”
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    Journal Article
  8. 8

    Long term effects of service adaptations made under pandemic conditions: the new “post COVID-19” normal by John, Joby, Thakur, Ramendra

    Published in European journal of marketing (17-06-2021)
    “…Purpose This paper aims to propose an approach to examining the long-term impact of the COVID-19 pandemic on business, which presents a unique opportunity to…”
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    Journal Article
  9. 9

    Toward Better Customer Engagement: The Mediating Role of Cognitive and Behavioral Trust in Search and Social Media Platforms by Thakur, Ramendra, John, Joby

    “…The increasing diversity in advertising options warrants more research on user engagement with advertisements across different digital platforms. Drawing on…”
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    Journal Article
  10. 10

    Digital disruption: a managers’ eye view by Thakur, Ramendra, AlSaleh, Dhoha, Hale, Dena

    “…Purpose The purpose of this study is to ascertain the drivers of digital disruption and its consequences from a managerial viewpoint. Understanding the drivers…”
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    Journal Article
  11. 11

    Alexa, may I adopt you? The role of voice assistant empathy and user-perceived risk in customer service delivery by Coker, Kesha K., Thakur, Ramendra

    Published in The Journal of services marketing (29-02-2024)
    “…Purpose Powered by artificial intelligence, voice assistants (VAs), such as Alexa, Siri and Cortona, are at early-stage adoption rates in service contexts…”
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    Journal Article
  12. 12

    Reconceptualizing the organizational environment: a fluid dynamics perspective for turbulence by John, Joby, Thakur, Ramendra

    “…Purpose To reconceptualize the organizational environment in a comprehensive manner, it is important to specify not just the velocity but also other aspects of…”
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  13. 13

    A comparative study on the strategic roles of service customer equity and innovation protection on firm performance by Angriawan, Arifin, Thakur, Ramendra, Baker, David

    Published in International marketing review (12-12-2023)
    “…PurposeThe purpose of this study is to understand the strategic roles of service customer equity (SCE) and innovation protection on firm performance…”
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    Journal Article
  14. 14

    Consumers’ decision-making self-efficacy for service purchases: construct conceptualization and scale by Hale, Dena, Thakur, Ramendra, Riggs, John, Altobello, Suzanne

    Published in The Journal of services marketing (29-06-2022)
    “…Purpose The purpose of this study is to develop and validate a scale to determine the consumer’s level of decision-making self-efficacy for a high-involved…”
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    Journal Article
  15. 15

    Innovation in healthcare: Issues and future trends by Thakur, Ramendra, Hsu, Sonya H.Y., Fontenot, Gwen

    Published in Journal of business research (01-04-2012)
    “…Despite the fact that there has been significant improvement in the healthcare industry, inefficiency still exists and little accomplished in understanding how…”
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  16. 16

    Retirement planning: its application to marketing practices by Thakur, Ramendra, Hale, Dena, AlSaleh, Dhoha

    Published in Health marketing quarterly (02-04-2020)
    “…Aging is an inevitable process that brings with it new challenges and concerns. This study examines the drivers (e.g., financial knowledge, health knowledge,…”
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  17. 17
  18. 18

    WHAT MOTIVATES CONSUMERS TO PARTAKE IN CYBER SHILLING? by Thakur, Ramendra, Hale, Dena, Summey, John H.

    Published in Journal of marketing theory and practice (03-04-2018)
    “…The prevalence of online reviews has grown in recent years as more customer-firm interactions occur on the internet. Included in this progression is cyber…”
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  19. 19

    Manager’s report: organizational culture & strategy association by Thakur, Ramendra, Hale, Dena, AlSaleh, Dhoha

    Published in Foresight (Cambridge) (30-10-2018)
    “…Purpose Strategy and organizational culture are indispensable for success within a business. Both behavioral scientists and practitioners have shown keen…”
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  20. 20

    A perceptual approach to understanding user-generated media behavior by Thakur, Ramendra, H. Summey, John, John, Joby

    Published in The Journal of consumer marketing (25-01-2013)
    “…Purpose – As the pervasiveness of blogging becomes comingled in personal and corporate lives, companies are harvesting useful information from user-generated…”
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    Journal Article