Search Results - "Thakur, Ramendra"
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Service innovation: A comparative study of U.S. and Indian service firms
Published in Journal of business research (01-08-2013)“…Although major contributions are being made by the service sector in creating wealth, the sector's substantive role in generating and use of innovation is…”
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Technological opinion leadership: The role of personal innovativeness, gadget love, and technological innovativeness
Published in Journal of business research (01-08-2016)“…This study contributes to existing literature by developing and testing a model of factors that drive technological opinion leadership (TOL). We expand Bruner…”
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Cross-cultural differences in the adoption of social media
Published in Journal of research in interactive marketing (11-03-2019)“…Purpose As social media have become very popular and an integral part of the world economy in recent years, identifying factors that influence consumers’…”
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Customer portfolio management (CPM) for improved customer relationship management (CRM): Are your customers platinum, gold, silver, or bronze?
Published in Journal of business research (01-10-2016)“…This article uses the customer portfolio management (CPM) approach to examine how a company can define the value of customers and segment these customers into…”
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Strategic crisis response: managerial implications and direction for recovery and survival
Published in The Journal of business & industrial marketing (21-10-2022)“…Purpose The purpose of this paper is to provide managers with insights to help survive a crisis, create advantage during slow-growth recoveries and thrive when…”
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A comparative study of corporate user-generated media behavior: Cross-cultural B2B context
Published in Industrial marketing management (01-08-2018)“…Because blogging is become more prevalent in both personal and professional contexts, many companies obtain useful information from user-generated media (e.g.,…”
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Drivers of managers’ affect (emotions) and corporate website usage: a comparative analysis between a developed and developing country
Published in The Journal of business & industrial marketing (25-05-2021)“…Purpose Existing literature reveals a general lack of research on business-to-business (B2B) ecommerce showcasing how managers’ affect plays a role in…”
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Long term effects of service adaptations made under pandemic conditions: the new “post COVID-19” normal
Published in European journal of marketing (17-06-2021)“…Purpose This paper aims to propose an approach to examining the long-term impact of the COVID-19 pandemic on business, which presents a unique opportunity to…”
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Toward Better Customer Engagement: The Mediating Role of Cognitive and Behavioral Trust in Search and Social Media Platforms
Published in International journal of electronic commerce (01-10-2024)“…The increasing diversity in advertising options warrants more research on user engagement with advertisements across different digital platforms. Drawing on…”
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Digital disruption: a managers’ eye view
Published in The Journal of business & industrial marketing (02-01-2023)“…Purpose The purpose of this study is to ascertain the drivers of digital disruption and its consequences from a managerial viewpoint. Understanding the drivers…”
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Alexa, may I adopt you? The role of voice assistant empathy and user-perceived risk in customer service delivery
Published in The Journal of services marketing (29-02-2024)“…Purpose Powered by artificial intelligence, voice assistants (VAs), such as Alexa, Siri and Cortona, are at early-stage adoption rates in service contexts…”
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Reconceptualizing the organizational environment: a fluid dynamics perspective for turbulence
Published in International journal of organizational analysis (2005) (03-06-2024)“…Purpose To reconceptualize the organizational environment in a comprehensive manner, it is important to specify not just the velocity but also other aspects of…”
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A comparative study on the strategic roles of service customer equity and innovation protection on firm performance
Published in International marketing review (12-12-2023)“…PurposeThe purpose of this study is to understand the strategic roles of service customer equity (SCE) and innovation protection on firm performance…”
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Consumers’ decision-making self-efficacy for service purchases: construct conceptualization and scale
Published in The Journal of services marketing (29-06-2022)“…Purpose The purpose of this study is to develop and validate a scale to determine the consumer’s level of decision-making self-efficacy for a high-involved…”
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Innovation in healthcare: Issues and future trends
Published in Journal of business research (01-04-2012)“…Despite the fact that there has been significant improvement in the healthcare industry, inefficiency still exists and little accomplished in understanding how…”
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Retirement planning: its application to marketing practices
Published in Health marketing quarterly (02-04-2020)“…Aging is an inevitable process that brings with it new challenges and concerns. This study examines the drivers (e.g., financial knowledge, health knowledge,…”
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Inflicting pain for gain: Insights on the spam problem
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WHAT MOTIVATES CONSUMERS TO PARTAKE IN CYBER SHILLING?
Published in Journal of marketing theory and practice (03-04-2018)“…The prevalence of online reviews has grown in recent years as more customer-firm interactions occur on the internet. Included in this progression is cyber…”
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Manager’s report: organizational culture & strategy association
Published in Foresight (Cambridge) (30-10-2018)“…Purpose Strategy and organizational culture are indispensable for success within a business. Both behavioral scientists and practitioners have shown keen…”
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A perceptual approach to understanding user-generated media behavior
Published in The Journal of consumer marketing (25-01-2013)“…Purpose – As the pervasiveness of blogging becomes comingled in personal and corporate lives, companies are harvesting useful information from user-generated…”
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