Search Results - "Tao, Tony"

Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance by Gao, Tao (Tony), Rohm, Andrew J., Sultan, Fareena, Pagani, Margherita

“…This study examines factors influencing consumers' acceptance of mobile marketing across three influential markets, namely U.S., China, and Europe. The authors…”
Get full text

Sender outcomes of online word-of-mouth transmission by Chen, Cuiping, Gao, Tao (Tony)

“…Purpose Despite the importance of online word-of-mouth (WOM) communication to senders, receivers and concerned companies alike, a surprisingly limited amount…”
Get full text

Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets by Sultan, Fareena, Rohm, Andrew J., Gao, Tao (Tony)

“…The purpose of this study is to examine factors affecting consumers' acceptance of mobile marketing across two global markets. Drawing upon technology…”
Get full text

Performance Effects of Global Account Coordination Mechanisms: An Integrative Study of Boundary Conditions by Shi, Linda Hui, Gao, Tao Tony

“…Although many multinational companies have instituted global account management (GAM) programs to coordinate selling activities to better serve and retain…”
Get full text

Factors influencing Chinese youth consumers' acceptance of mobile marketing by Gao, Tao (Tony), Sultan, Fareena, Rohm, Andrew J.

“…Purpose - The purpose of this paper is to examine factors affecting consumers' acceptance of mobile marketing in China.Design methodology approach - The…”
Get full text

Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing by Rohm, Andrew J., Gao, Tao (Tony), Sultan, Fareena, Pagani, Margherita

“…Given the great potential of developing marketing campaigns delivered via mobile devices and the evolution of near-field communication technologies, this study…”
Get full text

Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations by Gao, Tao (Tony), Leichter, Gordon, Wei, Yinghong (Susan)

“…Both value and risk perceptions are germane to industrial firms' adoption decisions involving discontinuous innovations. Yet a surprisingly limited number of…”
Get full text

Antecedents to Consumer Perceptions of Sacredness in Extended Service Experiences: The Case of Golf by McGinnis, Lee Phillip, Gentry, James W., Gao, Tao (Tony)

“…Despite the marketing opportunities associated with consumers' perceptions of sacredness in many service consumption experiences, academic research on what…”
Get full text

How Do Multinational Suppliers Formulate Mechanisms of Global Account Coordination? An Integrative Framework and Empirical Study by Tao (Tony) Gao, Shi, Linda Hui

“…Existing global account management (GAM) studies mostly focus on multinational suppliers' decision on which customers to serve with GAM programs, while paying…”
Get full text

Proinflammatory properties of the human S100 protein S100A12 by Yang, Zheng, Tao, Tony, Raftery, Mark J., Youssef, Peter, Di Girolamo, Nick, Geczy, Carolyn L.

“…S100 proteins represent a new class of chemoattractants. Here we extend earlier evidence for the proinflammatory properties of human S100A12. A12 induced…”
Get full text

Effects of Social Bonding in Business-to-Business Relationships by Schakett, Tammy, Flaschner, Alan, Gao, Tao (Tony), El-Ansary, Adel

“…This study investigates the social relationship between buyers' key contact employees and sellers' key contact employees in business-to-business marketing…”
Get full text

Developing a measure to capture marketing faculty's perceptions of unethical behavior by Gao, Tao (Tony), Sirgy, M. Joseph, Johar, J.S.

“…The study explores the factor structure of the Sirgy et al. [Sirgy MJ, Johar JS, Gao T. Toward a code of ethics for marketing educators. Journal of Business…”
Get full text

Managing business relationships during a pandemic: Conducting a relationship audit and developing a path forward by Obal, Michael, Gao, Tao (Tony)

“…During stable times, firms will generally aim to create reliable B2B relationships that provide increased efficiency and profitability. However, tumultuous…”
Get full text

What Causes Multinational Companies to Increase Resource Commitments During Financial Crises in Emerging Markets? by Gao, Tao (Tony), Sarraf, Talin E

“…This paper explores the major factors influencing multinational companies' (MNCs) propensity to change the level of resource commitments during financial…”
Get full text

Luxury Fashion Brands and Consumers: Women are more sexualized by consumers than brands on Instagram by Mensa, Marta, Deng, Tao (Tony)

“…This study examines how luxury fashion brands and luxury fashion brand hashtags that consumers use in their posts portray women on Instagram. The study was…”
Get full text

The ‘industry’ side of the academic job of business educators by Gao, Tao (Tony)

“…Many business school professors have had to face their shares of doubts often expressed by people from outside the academia about the practical value of the…”
Get full text

Effect of Exercise Training on the Mental and Physical Well-Being of Caregivers for Persons Living With Chronic Illnesses: A Systematic Review and Meta-Analysis by Epps, Fayron, To, Helen, Liu, Tao Tony, Karanjit, Asmita, Warren, Gordon

“…Increased demands associated with caregiving may lead to deleterious physical and mental health outcomes. Caregiving has proven to have consequences that…”
Get full text

To B, or not to B: Is calcium the answer? by Wang, Yin-Hu, Tao, Anthony Y., Feske, Stefan

“…B lymphocytes are an important component of the adaptive and innate immune system because of their ability to secrete antibodies and to present antigens to T…”
Get full text

A Relationship Governance Perspective of Organizational Buyers' Supplier Choice Decisions by Gao, Tao (Tony)

“…Although the transaction cost analysis (TCA) has long been used by marketing and management scholars to study organizational buyers' make-or-buy decisions, it…”
Get full text

X-band telecommunications design for large data volume earth observing missions by Gunderson, Adam, Tao, Tony

“…This study examines high data rate telecommunications architectures in support of the Hyperspectral Infrared Imager (HyspIRI) mission. The capabilities of…”
Get full text