Search Results - "Tanusondjaja, Arry"

Marketing research on Mobile apps: past, present and future by Stocchi, Lara, Pourazad, Naser, Michaelidou, Nina, Tanusondjaja, Arry, Harrigan, Paul

“…We present an integrative review of existing marketing research on mobile apps, clarifying and expanding what is known around how apps shape customer…”
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Examining manufacturer concentration metrics in consumer packaged goods by Tanusondjaja, Arry, Dunn, Steven, Miari, Christopher

“…The research compares three different market concentration metrics (Concentration Ratio, Herfindahl–Hirschman Index, and Gini Coefficient) over the share of…”
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Reaching Voters on Social Media: Planning Political Advertising on Snapchat by Tanusondjaja, Arry, Michelon, Aaron, Hartnett, Nicole, Stocchi, Lara

“…Over the past decade, political advertising via social media has grown rapidly, spurred by microtargeting, which looks to deliver specific messages to tightly…”
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How common is new product failure and when does it vary? by Victory, Kirsten, Nenycz-Thiel, Magda, Dawes, John, Tanusondjaja, Arry, Corsi, Armando Maria

“…This study aims to explore how common new product failure is in consumer packaged goods (CPG) categories and investigate the conditions in which the new…”
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Examining Pareto Law across department store shoppers by Tanusondjaja, Arry, Romaniuk, Jenni, Nenycz-Thiel, Magda, Sakashita, Mototaka, Viswanathan, Vijay

“…Department stores invest in loyalty strategies that largely focus on retaining current high value customers in response to increasing competition in retail…”
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Investigating Undercurrents of Stationarity and Growth With Long-Term Panel Data by Dunn, Steven, Graham, Charles, Nenycz-Thiel, Magda, Tanusondjaja, Arry

“…There have been frequent calls in the literature for a more comprehensive understanding of marketing impact on long-term firm performance. Retail scanner data…”
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Benchmarking buyer behavior towards new brands by Trinh, Giang, Romaniuk, Jenni, Tanusondjaja, Arry

“…New brand launches are risky endeavors for marketers, as many fail to attract a sustainable customer base. This research examines the buying behavior of…”
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Are there generalizable patterns in line extension performance? by Victory, Kirsten, Tanusondjaja, Arry, Dawes, John, Nenycz-Thiel, Magda, Romaniuk, Jenni

“…Purpose New product introductions, particularly line extensions (LEs), are common in consumer goods categories. Despite their commonality, the success of LEs…”
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Portfolios: Patterns in brand penetration, market share, and hero product variants by Tanusondjaja, Arry, Nenycz-Thiel, Magda, Dawes, John, Kennedy, Rachel

“…This research investigates the contribution of each stock-keeping unit (SKU) within a brand portfolio towards total brand penetration and market share, by…”
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Understanding Shopper Transaction Data: How to identify cross-category purchasing patterns using the duplication coefficient by Tanusondjaja, Arry, Nenycz-Thiel, Magda, Kennedy, Rachel

“…This paper applies the D Duplication Coefficient from the Duplication of Purchase Law as a benchmark to help investigate patterns in simultaneous product…”
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Behavioural and psychographic characteristics of supermarket catalogue users by Tan, Pei Jie, Tanusondjaja, Arry, Corsi, Armando, Lockshin, Larry, Villani, Christopher, Bogomolova, Svetlana

“…Supermarket catalogues (also known as store flyers or circulars) are a popular retail tool for influencing shoppers’ behaviour and increasing store sales. Past…”
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Fundamental basket size patterns and their relation to retailer performance by Martin, James, Nenycz-Thiel, Magda, Dawes, John, Tanusondjaja, Arry, Cohen, Justin, McColl, Bruce, Trinh, Giang

“…This study uses a sample of approximately 60,000 US households to document fundamental shopping basket size patterns across a range of retail types, and…”
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Exploring the past Behaviour of New Brand Buyers by Tanusondjaja, Arry, Trinh, Giang, Romaniuk, Jenni

“…This research examines the retrospective buying behaviour of customers acquired by a new brand, both at category and brand level. New brand launches are risky…”
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International brands in emerging markets: the myths of segmentation by Tanusondjaja, Arry, Greenacre, Luke, Banelis, Melissa, Truong, Oanh, Andrews, Taylah

“…Purpose – International brands are expanding their business into emerging markets seeking new consumers for their products. Multiple research studies suggest…”
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Audit and benchmarking of supermarket catalog composition in five countries by Tan, Pei Jie, Tanusondjaja, Arry, Corsi, Armando, Lockshin, Larry, Villani, Christopher, Bogomolova, Svetlana

“…The role of the catalog in retail advertising remains important, even as advertising is gradually shifting to digital formats. The overarching objective of…”
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A rising tide lifts all boats: the role of share and category changes in managing organic sales growth by Tanusondjaja, Arry, Graham, Charles, Dunn, Steven, Nenycz-Thiel, Magda, McColl, Bruce

“…The strategic objective of marketing activities is to drive business growth by promoting the firm's products. Beyond merger and acquisition, organic growth can…”
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Using Choice Experiments to Find Double Jeopardy Patterns by Greenacre, Luke, Tanusondjaja, Arry, Dunn, Steven, Page, Bill

“…Double jeopardy is one of the most important empirical patterns of consumer brand purchase behaviour. It asserts that large brands benefit from having more…”
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