Search Results - "Tamer Baran"
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1
Market Segmentation Strategies from Muqaddimah of Ibn Khaldun
Published in İbn Haldun çalışmaları dergisi (Online) (17-01-2017)“…The concept of market segmentation strategies was firstly used by Wendell R. Smith (1956) in marketing literature. However, if we look carefully at the work of…”
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2
İbn Haldun’un Mukaddime’sinden pazar bölümlendirme stratejilerine bakış
Published in İbn Haldun çalışmaları dergisi (Online) (2017)“…Pazarlama literatüründe pazar bölümlendirme stratejileri kavramı ilk olarak Wendell R. Smith (1956) tarafından kullanılmıştır. Aslında dikkatli bakıldığında…”
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3
COVID effect on retailing: a study on consumers’ retailer preferences during economic recession periods: evidence from Turkey as a predominantly Muslim society
Published in Journal of Islamic marketing (29-08-2022)“…Purpose The purpose of this paper is to explore consumers’ retailer preferences during economic growth and recession periods in a Muslim-intensive country, and…”
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4
A literature review and classification of the studies on “halal” in Islamic business journals (2010-2018)
Published in Journal of Islamic marketing (08-06-2021)“…Purpose The purpose of this paper is to review the literature on halal research and conduct a content analysis of the same for the purpose of classification,…”
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Likert Tipi Ölçeklerle Elde Edilen Verilerde Cevap Etiketi Sıralamasının Katılımcıların Cevaplarına Etkisi
Published in Pamukkale Üniversitesi İşletme Araştırmaları Dergisi (28-12-2023)“…Likert tipi ölçekle oluşturulmuş anket formları pazarlama araştırmalarında en sık kullanılan veri toplama araçlarındandır. Ancak araştırmacıların bu aracı…”
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6
Are participation and conventional banks operating under the same roof really different? Evidence from Turkish bank clients
Published in Journal of Islamic accounting and business research (31-05-2022)“…Purpose This paper aims to reveal whether there is a difference in perception of banking clients toward participation banks (PBs) and conventional banks (CBs)…”
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7
İbn Haldun un Mukaddime sinden Pazar Bölümlendirme Stratejilerine Bakış
Published in İbn Haldun çalışmaları dergisi (Online) (15-01-2017)Get full text
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8
Market Segmentation Strategies from Muqaddimah of Ibn Khaldun
Published in İbn Haldun çalışmaları dergisi (Online) (01-01-2017)“…The concept of market segmentation strategies was firstly used by Wendell R. Smith (1956) in marketing literature. However, if we look carefully at the work of…”
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9
Attitudes toward the design of Islamic mobile shopping apps in Turkey: the case of hijab clothing mobile apps from the perspective of conservative consumers
Published in Journal of Islamic accounting and business research (15-03-2023)“…Purpose This study aims to determine the attitudes of Turkish consumers toward Islamic mobile shopping apps and discuss whether these apps will need to be…”
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10
SWOT Analysis of West Anatolia in the Context of History and Culture Tourism Potential
Published in Central European Journal of Geography and Sustainable Development (01-10-2019)“…The Anatolian peninsula is a unique geography which harbors almost all development stages of human history. As a piece of land that witnessed almost all the…”
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11
Tüketicilerin indirim mağazalarına karşı tutumlarına yönelik bir yapısal model önerisi
Published in İşletme Araştırmaları Dergisi (01-02-2021)“…Amaç - Bu çalışmanın nihai amacı, indirim mağazalarının uyguladığı fiyatlandırma stratejisinin bu mağazaların ürünlerine karşı algılanan risk ve kaliteye…”
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12
Effects of brand awareness and feminist message level in femvertising: An experimental study
Published in Women's studies international forum (01-09-2024)“…Femvertising is a general advertisement term that builds awareness of women's issues, rights, and gender equality. This particular type of advertisement is…”
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13
GENERATION Z ATTITUDES TOWARD GREEN MARKETING: A CROSS COUNTRY AND GENDER ANALYSIS
Published in Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie (01-06-2016)“…In social marketing definition, green marketing is the improvement and marketing of products layout to as far as possible minimize adverse effect level on the…”
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14
Social media analysis of anti-consumption in Turkey
Published in British food journal (1966) (01-05-2019)“…Purpose The purpose of this paper is to investigate the perceptions of food anti-consumption in fast growing markets within an emerging economy context of…”
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