Search Results - "Tamer Baran"

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  1. 1

    Market Segmentation Strategies from Muqaddimah of Ibn Khaldun by Baran, Tamer

    “…The concept of market segmentation strategies was firstly used by Wendell R. Smith (1956) in marketing literature. However, if we look carefully at the work of…”
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    Journal Article
  2. 2

    İbn Haldun’un Mukaddime’sinden pazar bölümlendirme stratejilerine bakış by Baran,Tamer

    “…Pazarlama literatüründe pazar bölümlendirme stratejileri kavramı ilk olarak Wendell R. Smith (1956) tarafından kullanılmıştır. Aslında dikkatli bakıldığında…”
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    Journal Article
  3. 3

    COVID effect on retailing: a study on consumers’ retailer preferences during economic recession periods: evidence from Turkey as a predominantly Muslim society by Baran, Tamer

    Published in Journal of Islamic marketing (29-08-2022)
    “…Purpose The purpose of this paper is to explore consumers’ retailer preferences during economic growth and recession periods in a Muslim-intensive country, and…”
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    Journal Article
  4. 4

    A literature review and classification of the studies on “halal” in Islamic business journals (2010-2018) by Baran, Tamer

    Published in Journal of Islamic marketing (08-06-2021)
    “…Purpose The purpose of this paper is to review the literature on halal research and conduct a content analysis of the same for the purpose of classification,…”
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    Journal Article
  5. 5

    Likert Tipi Ölçeklerle Elde Edilen Verilerde Cevap Etiketi Sıralamasının Katılımcıların Cevaplarına Etkisi by BARAN, Tamer

    “…Likert tipi ölçekle oluşturulmuş anket formları pazarlama araştırmalarında en sık kullanılan veri toplama araçlarındandır. Ancak araştırmacıların bu aracı…”
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    Journal Article
  6. 6

    Are participation and conventional banks operating under the same roof really different? Evidence from Turkish bank clients by Baran, Tamer

    “…Purpose This paper aims to reveal whether there is a difference in perception of banking clients toward participation banks (PBs) and conventional banks (CBs)…”
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    Journal Article
  7. 7
  8. 8

    Market Segmentation Strategies from Muqaddimah of Ibn Khaldun by Tamer Baran

    “…The concept of market segmentation strategies was firstly used by Wendell R. Smith (1956) in marketing literature. However, if we look carefully at the work of…”
    Get full text
    Journal Article
  9. 9

    Attitudes toward the design of Islamic mobile shopping apps in Turkey: the case of hijab clothing mobile apps from the perspective of conservative consumers by Baran, Tamer, Barutçu, Süleyman

    “…Purpose This study aims to determine the attitudes of Turkish consumers toward Islamic mobile shopping apps and discuss whether these apps will need to be…”
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    Journal Article
  10. 10

    SWOT Analysis of West Anatolia in the Context of History and Culture Tourism Potential by Tamer Baran, Serkan Bașol

    “…The Anatolian peninsula is a unique geography which harbors almost all development stages of human history. As a piece of land that witnessed almost all the…”
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  11. 11

    Tüketicilerin indirim mağazalarına karşı tutumlarına yönelik bir yapısal model önerisi by Baran,Tamer

    Published in İşletme Araştırmaları Dergisi (01-02-2021)
    “…Amaç - Bu çalışmanın nihai amacı, indirim mağazalarının uyguladığı fiyatlandırma stratejisinin bu mağazaların ürünlerine karşı algılanan risk ve kaliteye…”
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    Journal Article
  12. 12

    Effects of brand awareness and feminist message level in femvertising: An experimental study by Koç, Fatih, Efendioğlu, İbrahim Halil, Özkan, Bekir, Uğurtan, Hazal, Baran, Tamer

    Published in Women's studies international forum (01-09-2024)
    “…Femvertising is a general advertisement term that builds awareness of women's issues, rights, and gender equality. This particular type of advertisement is…”
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    Journal Article
  13. 13

    GENERATION Z ATTITUDES TOWARD GREEN MARKETING: A CROSS COUNTRY AND GENDER ANALYSIS by BARAN TAMER, POPESCU CĂTĂLIN

    “…In social marketing definition, green marketing is the improvement and marketing of products layout to as far as possible minimize adverse effect level on the…”
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    Journal Article
  14. 14

    Social media analysis of anti-consumption in Turkey by Khan, Mohammad Saud, Kadirov, Djavlonbek, Bardakci, Ahmet, Iftikhar, Rehan, Baran, Tamer, Kantar, Murat, Madak, Nazan

    Published in British food journal (1966) (01-05-2019)
    “…Purpose The purpose of this paper is to investigate the perceptions of food anti-consumption in fast growing markets within an emerging economy context of…”
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    Journal Article