Search Results - "Takuya Satomura"

Copy Alert: A Method and Metric to Detect Visual Copycat Brands by SATOMURA, TAKUYA, WEDEL, MICHEL, PIETERS, RIK

“…The authors propose a method and metric to quantify the consumer confusion between leading brands and copycat brands that results from the visual similarity of…”
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A Direct Utility Model with Dynamic Constraint by Byungyeon Kim, Takuya Satomura, Jaehwan Kim

“…The goal of the study is to understand how consumers’ constraint as opposed to utility structure gives rise to final decision when consumers purchase more than…”
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Unit pricing for multiple product sizes: identifying moderators and mediators of consumer evaluations by Shirai, Miyuri, Satomura, Takuya

“…Purpose This paper aims to investigate the underlying process by which a brand’s unit pricing for multiple package sizes influences consumer evaluations by…”
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Multiple-Constraint Choice Models with Corner and Interior Solutions by Satomura, Takuya, Kim, Jaehwan, Allenby, Greg M.

“…A choice model based on direct utility maximization subject to an arbitrary number of constraints is developed and applied to conjoint data. The model can…”
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