Search Results - "Tai, Susan H.C"

Relationship between the personal values and shopping orientation of Chinese consumers by Tai, Susan H.C

“…Purpose - As the market of Greater China is becoming increasingly important for multinationals, the purpose of this paper is to investigate the relationship…”
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Correlates of successful brand advertising in China by Tai, Susan H.C

“…Purpose - This study aims to investigate the relationship between successful brand advertising campaigns in China and various factors such as message…”
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Research note:The psychographic segmentation of the female market in Greater China by Tam, Jackie L.M., Tai, Susan H.C.

“…Attempts to segment the female consumers' market in Greater China (the People's Republic of China, Taiwan, and Hong Kong) by employing principal component…”
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Corporate entrepreneurship of IJVs in China by Lau, Theresa, Chan, K F, Susan H.C. Tai, David K.C. Ng

“…Purpose - The purpose of this paper is to examine if corporate entrepreneurship in terms of innovation and proactivity that has been developed in the…”
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The relationship of cultural values and message strategies in service advertising by Susan Tai, H.C

“…Differences in cultural values may result in perceptual differences and thus necessitate the use of different advertising message strategies in different…”
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Cross-cultural studies on the information content of service advertising by Tai, Susan H.C, Chan, Ricky Y.K

“…Differences in cultural values may result in perceptual differences and thus necessitate the use of different advertising information content in varying…”
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Shopping styles of working Chinese females by Tai, Susan H.C.

“…Sproles and Kendall (J. Consumer Affairs 20(2) (1986) 267) developed a consumer style inventory (CSI) based on the assumption that consumer decision-making…”
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Crosscultural studies on the information content of service advertising by Tai, Susan H.C., Chan, Ricky Y.K.

“…Differences in cultural values may result in perceptual differences and thus necessitate the use of different advertising information content in varying…”
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Advertising in Asia: Localize or Regionalize? by Tai, Susan H.C.

“…The transfer of international advertising strategies to the Asian market is becoming popular due to rising living standards and the growing similarity of…”
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Factors Affecting Advertising Approach in Asia by Tai, Susan H.C.

“…The adoption of a regional advertising strategy in the Asian market is becoming popular due to rising living standards and the growing similarity of consumer…”
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A lifestyle analysis of female consumers in greater China by Tai, Susan H. C., Tam, Jackie L. M.

“…This study compares the lifestyles of female consumers in Hong Kong, Taiwan, and China, which together make up Greater China. The investigation revealed that…”
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Advertising in Asia: Localize or Regionalize? by Tai, Susan H.C.

“…The transfer of international advertising strategies to the Asian market is becoming popu‐lardue to rising living standards and the growing similarity of…”
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Research noteThe psychographic segmentation of the female market in Greater China by Tam, Jackie L.M., Tai, Susan H.C.

“…Attempts to segment the female consumers market in Greater China the Peoples Republic of China, Taiwan, and Hong Kong by employing principal component factor…”
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Effects of TV Advertising on Chinese Consumers: Local versus Foreign-Sourced Commercials by Tai, Susan H.C., Pae, Jae H.

“…The emerging Chinese markets of Asia are increasingly affluent, and success in these countries is a priority for multinationals. Yet the global advertising…”
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Emotional Influences of Environmental Cues on Chinese Consumers in a Leisure Service Setting by Tang, Esther P. Y., Chan, Ricky Y. K., Tai, Susan H. C.

“…This study investigates the emotional influence of environmental cues on Chinese consumers under a leisure service setting. By surveying 200 Chinese customers…”
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Application of an environmental psychology model to in-store buying behaviour by Tai, Susan H.C., Fung, Agnes M.C.

“…Although the influence of the environment on behaviour has long been acknowledged by many environmental psychologists, not many studies have been done in a…”
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Advertising Decision Making in Asia: "Glocal" versus "Regcal" Approach by Tai, Susan H.C., Wong, Y.H.

“…The standardization of advertising has been a long disputed issue which remains unresolved. Many researchers support the idea that a "Giocai" (plan global and…”
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