Search Results - "Szocs, Courtney"

The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases by Biswas, Dipayan, Szocs, Courtney

“…Managers are using ambient scent as an important strategic element in various service settings, with food-related scents being especially common. This research…”
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Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales by Biswas, Dipayan, Lund, Kaisa, Szocs, Courtney

“…Retail atmospherics is becoming an increasingly important strategic tool for stores and restaurants. Ambient music and background noise are especially…”
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Shining Light on Atmospherics: How Ambient Light Influences Food Choices by BISWAS, DIPAYAN, SZOCS, COURTNEY, CHACKO, ROGER, WANSINK, BRIAN

“…Retail atmospherics is emerging as a major competitive tool, and it is especially notable in the restaurant industry, where lighting is used to create the…”
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Contained: why it’s better to display some products without a package by Szocs, Courtney, Williamson, Sara, Mills, Adam

“…Across varying marketplace contexts (e.g., grocery stores, restaurants, e-commerce) managers display products with and without packaging, seemingly…”
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Extending the Boundaries of Sensory Marketing and Examining the Sixth Sensory System: Effects of Vestibular Sensations for Sitting versus Standing Postures on Food Taste Perception by Biswas, Dipayan, Szocs, Courtney, Abell, Annika

“…Abstract Prior research has examined the role of the traditional five sensory systems (visual, olfactory, haptic, auditory, and gustatory) and how they…”
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When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods by Suher, Jacob, Szocs, Courtney, van Ittersum, Koert

“…Some companies design processed foods to contain aesthetic imperfections such as non-uniformities in shape, color, or texture. Simultaneously, consumers…”
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Caffeine’s Effects on Consumer Spending by Biswas, Dipayan, Hartmann, Patrick, Eisend, Martin, Szocs, Courtney, Jochims, Bruna, Apaolaza, Vanessa, Hermann, Erik, López, Cristina M., Borges, Adilson

“…Caffeine is the world's most popular stimulant and is consumed daily by a significant portion of the world's population through coffee, tea, soda, and energy…”
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Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation by Biswas, Dipayan, Szocs, Courtney, Krishna, Aradhna, Lehmann, Donald R.

“…This research examines how oral haptics (due to hardness/softness or roughness/smoothness) related to foods influence mastication (i.e., degree of chewing) and…”
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Spread or stacked? Vertical versus horizontal food presentation, portion size perceptions, and consumption by Szocs, Courtney, Lefebvre, Sarah

“…This research investigates the unexplored consequences of food presentation on consumers' portion size perceptions and consumption. The findings show that…”
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The blender effect: Physical state of food influences healthiness perceptions and consumption decisions by Szocs, Courtney, Lefebvre, Sarah

“…•Foods in less processed physical states are perceived as healthier.•The blender effect is attenuated when individuals think about other forms foods can…”
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Effects of bitten food images in marketing communications by Patil, Ripinka Koli, Szocs, Courtney

“…Marketing communications (e.g., food packages, restaurant menus, coupons, social media posts) often include images of bitten and non-bitten (i.e., complete)…”
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Correction to: Contained: Why it’s better to display some products without a package by Szocs, Courtney, Williamson, Sara, Mills, Adam

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Contextual effects of color on food choices: Red ambient color induces indulgence by Szocs, Courtney, Abell, Annika, Ruzeviciute, Ruta, Kim, Yeseul, Biswas, Dipayan

“…This research examines how red ambient color in restaurants/cafeterias influences food choices. Prior research shows that red directly related to a food…”
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Tasting in 2D: implications of food shape, visual cues, and oral haptic sensory inputs by Szocs, Courtney, Biswas, Dipayan

“…Marketers often vary the shape and dimensions of food products. But could changing the shape (e.g., molding food into cubes or rectangular prisms) or altering…”
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The store of the future: Engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction by Szocs, Courtney, Kim, Yeseul, Lim, Mikyoung, Mera, Christian Arroyo, Biswas, Dipayan

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Sounds like a Healthy Retail Atmospheric Strategy: Effects of Ambient Music and Noise on Food Sales by Biswas, Dipayan, Lund, Kaisa, Szocs, Courtney

“…Retail atmospherics is becoming an increasingly important strategic tool for stores and restaurants. Ambient music and background noise are especially…”
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A rapid review of stocking and marketing practices used to sell sugar‐sweetened beverages in U.S. food stores by Houghtaling, Bailey, Holston, Denise, Szocs, Courtney, Penn, Jerrod, Qi, Danyi, Hedrick, Valisa

“…Summary Sugar‐sweetened beverages (SSBs) are a primary source of added sugars in the American diet. Habitual SSB consumption is associated with obesity and…”
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Smiling faces on food packages can increase adults' purchase likelihood for children by Williamson, Sara, Szocs, Courtney

“…Manufacturers often include smiling faces on food packages, especially those targeted towards children. Prior research suggests that anthropomorphized images…”
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Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation by Szocs, Courtney

“…Marketers often extend product lines by introducing slight variations of existing products (e.g., there are 53 varieties of Crest toothpaste, 15 varieties of…”
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