Search Results - "Swapana, Murali"
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Online second-hand shopping motivation – Conceptualization, scale development, and validation
Published in Journal of retailing and consumer services (01-11-2019)“…Despite the increasing popularity and growth of online second-hand peer to peer/customer to customer (P2P/C2C) e-commerce, research on online second-hand…”
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Journal Article -
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The role of perceived benefits and personality traits on mobile instant messaging users’ responses
Published in Asia Pacific journal of marketing and logistics (30-11-2018)“…Purpose Mobile instant messaging (MIM) applications have grown profusely worldwide in recent years in tandem with increased smartphone usage. The purpose of…”
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Journal Article