Search Results - "Swani, Kunal"

Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices by Swani, Kunal, Labrecque, Lauren I.

“…To enhance our understanding of consumer engagement with social media brand posts, this research explores the underlying mechanisms driving consumer engagement…”
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Evaluating Facebook brand content popularity for service versus goods offerings by Swani, Kunal, Milne, George R.

“…Marketers using social media are struggling with its successful implementation, specifically in engaging their audiences through creation of popular brand…”
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Antecedents and consequences of sending and receiving information in mobile gaming apps by Dinsmore, John B., Swani, Kunal, Troise, Ciro, Wamwara, Wakiuru, Li, Bin

“…Mobile gaming applications (apps) are increasingly engineered to encourage the sending and receiving information between players in hopes of generating…”
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To app or not to app: A business-to-business seller's decision by Swani, Kunal

“…Although business-to-business (B2B) selling firms increasingly realize the benefits of adoption and usage of B2B mobile applications (apps), few studies…”
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Buyers apping? Determinants of current and future use of sellers' business-to-business mobile apps by Swani, Kunal, Jeyaraj, Anand

“…The success of sellers' business-to-business (B2B) mobile applications (apps) hinges on buyers' continued use in their purchasing process. Such engagement with…”
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Impact of Unmet Privacy Expectations Across Information, Time, and Space: Evidence from Four Countries by Swani, Kunal, Milne, George R.

“…Globally, consumers and firms are negotiating rising privacy expectations. This article advances research by developing a multidimensional privacy measure that…”
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Are B2B data breaches concerning? Consequences of buyer's or firm's data loss on buyer and supplier related outcomes by Swani, Kunal, Labrecque, Lauren, Markos, Ereni

“…Data breaches are becoming a growing concern causing customer data vulnerability levels to increase. Arguably, data breach vulnerabilities are more detrimental…”
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Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension by Swani, Kunal, Milne, George R., Slepchuk, Alec N.

“…The marketing literature has continued to examine trust and consumer privacy concern. A 1999 study that examined 17 industries found that improving trust and…”
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The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications by Labrecque, Lauren I., Swani, Kunal, Stephen, Andrew T.

“…To enhance the understanding of consumer engagement with brand content on social media, this study examines how pronoun choices affect different types of…”
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What messages to post? Evaluating the popularity of social media communications in business versus consumer markets by Swani, Kunal, Milne, George R., Brown, Brian P., Assaf, A. George, Donthu, Naveen

“…Although social media usage in business markets continues to grow, managers still struggle with designing popular brand message posts. This research…”
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Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications by Swani, Kunal, Brown, Brian P., Milne, George R.

“…Business-to-business (B2B) marketers hesitate to embrace social media as a marketing tool, unlike their business-to-consumer (B2C) counterparts, and they…”
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Brand communities: A literature review and future research agendas using TCCM approach by Roy Bhattacharjee, Debashree, Pradhan, Debasis, Swani, Kunal

“…Academic interest in brand community research has burgeoned in the past two decades. Despite its importance, there has been a paucity of effort in reviewing…”
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When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach by Labrecque, Lauren I., Markos, Ereni, Swani, Kunal, Peña, Priscilla

“…[Display omitted] •Emotional factors from data breaches influence firm and consumer focused outcomes.•Perceived social contract violation affects all four…”
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The untapped potential of B2B advertising: A literature review and future agenda by Swani, Kunal, Brown, Brian P., Mudambi, Susan M.

“…Academic research has not kept pace with the growth of and investment in B2B advertising. Important topics need to be addressed and critical questions remain…”
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Overcoming privacy concerns in consumers’ use of health information technologies: A justice framework by Slepchuk, Alec N., Milne, George R., Swani, Kunal

“…•Perceived justice mediates the effects of antecedents on healthcare outcomes.•Knowledge variables have varying effects on justice and healthcare…”
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Introduction: Advancing understanding of mobile applications in marketing by Dinsmore, John, Swani, Kunal, Goodrich, Kendall, Konus, Umut

“…This special issue of JBR includes seven articles about mobile applications in marketing that were selected through a blind review process. Topics include the…”
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An expanded mindful mindset: The role of different skills in stress reduction and life satisfaction by Bahl, Shalini, Milne, George R., Swani, Kunal

“…Mindsets brought to the marketplace by consumers determine the decisions they make and, ultimately, their well‐being. Mindsets based on a comprehensive set of…”
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The benefits of meeting buyer privacy expectations across information, time, and space dimensions by Swani, Kunal, Milne, George R., Brown, Brian P.

“…Business-to-business (B2B) research has yet to address managerial concerns about privacy security. Privacy breaches are a growing global epidemic and cause…”
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Social media services branding: The use of corporate brand names by Swani, Kunal, Milne, George R., Miller, Elizabeth G.

“…Companies are increasingly searching for ways to better engage consumers through social media. In this paper, we explore the impact of using different levels…”
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Understanding Business Student Retention During Covid-19: Roles of Service Quality, College Brand, and Academic Satisfaction, and Stress by Swani, Kunal, Wamwara, Wakiuru, Goodrich, Kendall, Schiller, Shu, Dinsmore, John

“…The Covid-19 pandemic has negatively impacted university students' mental well-being and, ultimately, their ability to enroll in classes and complete their…”
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