Search Results - "Suveatwatanakul, Chokechai"

The rise of E-Sports and potential for Post-COVID continued growth by Kim, Young Hoon, Nauright, John, Suveatwatanakul, Chokechai

“…E-sports is an event involving professional game competitions. Despite a significant growth of e-sports industry, research findings and literature, including…”
Get full text

Social media marketing and brand loyalty: exploring interrelationships through symmetrical and asymmetrical modeling by Ali, Faizan, Suveatwatanakul, Chokechai, Nanu, Luana, Ali, Murad, Terrah, Abraham

“…Purpose This study aims to examine the interrelationships between social media marketing activities, self-brand connections, brand equity, trust and loyalty…”
Get full text

A study of sport event restaurant quality (SeRQ): A case of collegiate football games by Kim, Young Hoon, Kim, Dan J., Suveatwatanakul, Chokechai

“…Sports and their related activities have been ascribed into a new category, "sporting event tourism" where the motivation for traveling is to have a special…”
Get full text