Search Results - "Suplet, Mercedes Rozano"

Customer perceptions of perceived risk in generic drugs: the Spanish market by Suplet, Mercedes Rozano, Suárez, Mónica Gómez, Martín, Ana M.a Díaz

“…This study examines the relationship between perceived risk dimensions in the generic drug market. This topic has not been sufficiently investigated from a…”
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Riesgo percibido por el consumidor en medicamentos genéricos: el caso del mercado español by Suplet, Mercedes Rozano, Mónica Gómez Suárez, Ana Mª Díaz Martín

“…Este trabajo analiza la relación entre las dimensiones de riesgo percibido, en el mercado de medicamentos genéricos. Este tema no ha sido suficientemente…”
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Store brands: shelf space in different categories and retail chains by Gómez Suárez, Mónica, Rozano Suplet, Mercedes

“…This paper analyses if the shelf space occupied by store brands in the points of sale is excessive confirming the national brands manufacturers' opinions. Data…”
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Customer perceptions of perceived risk in generic drugs: the Spanish market by Mercedes Rozano Suplet, Mónica Gómez Suárez, Ana M. Díaz Martín

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