Search Results - "Sumarwan, Ujang"

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  1. 1

    Mazaraat Cheese Consumer Purchasing Decision by Lestari, Indah Ria, Sumarwan, Ujang

    “…This study aims to identify the characteristics of Mazaraat consumers, analyze the influence of customer perceived value (CPV), brand awareness, consumer…”
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    Journal Article
  2. 2

    Enhancing Unit-linked Insurance Consumer Loyalty: The Role of Service Quality, Information Asymmetry, and Agent Marketing Strategies by Prasetyo, Edi Yoga, Sumarwan, Ujang, Hasanah, Nur

    Published in Journal of consumer sciences (Online) (09-02-2024)
    “…Unit-linked insurance (PAYDI), Indonesia's top-selling life insurance product, has driven industrial growth in the last two decades through effective agent…”
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    Journal Article
  3. 3

    Decision Analysis To Rent of Co-Working Space and Virtual Office in Jabodetabek Areas by Lisdiawati, Hartika, Sumarwan, Ujang, Yuliati, Lilik Noor

    “…Technology and the new normal make the working model more flexible. Co-working space is also present in line with these changes. Customer awareness is in good…”
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    Journal Article
  4. 4

    The Effect of Tiktok Social Media Influencer, Brand Image, and Lifestyle on Purchase Intention of Local Skincare Products by Sari, Komala, Sumarwan, Ujang, Munandar, Jono M.

    “…This study aims to answer three main objectives. The first is to find out the effectiveness of Tiktok social media influencer endorsements in advertising local…”
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    Journal Article
  5. 5

    Perception Analysis of Purchasing Attitude And Willingness To Pay For Coffee and Non-Coffee Beverage Products by Rahayu, Yurika, Sumarwan, Ujang, Asnawi, Yudha Heryawan

    Published in Jurnal manajemen & agribisnis (28-11-2023)
    “…The development of the current era has changed people's lifestyles in enjoying beverage products, especially coffee. This research aims to analyze consumer…”
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    Journal Article
  6. 6

    The crucial role of e-logistic service quality to integrated theories to predict continuance intention on fresh produce e-commerce by Monoarfa, Terrylina A., Sumarwan, Ujang, Suroso, Arif Imam, Wulandari, Ririn

    Published in Cogent business & management (31-12-2024)
    “…This research aims to comprehensively understand the determinants influencing customers’ adoption of fresh produce e-commerce services by integrating the…”
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    Journal Article
  7. 7

    Content Analysis of Organic Food Claims on Websites and Instagram Stores: Content Analysis of Organic Food Claims on Websites and Instagram Stores by Saraswati, Miranti Alfiah, Sumarwan, Ujang

    Published in Journal of consumer sciences (Online) (31-08-2021)
    “…Organic food products are produced without pesticides or genetic engineering. This study analyses the variable product characteristics, website…”
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    Journal Article
  8. 8

    Pengaruh Citra Merek, Persepsi Kualitas, dan Social Media Influencer Terhadap Loyalitas Merek Somethinc: Studi Pada Pengguna Produk Merek Somethinc by Rahma, Fairuz Malinda, Sumarwan, Ujang, Nurhayati, Popong

    Published in Jurnal Aplikasi Bisnis dan Manajemen (30-09-2023)
    “…Somethinc is a new beauty brand that has a great demand by consumers. Many researchers are interested to researched on Somethinc with different research…”
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    Journal Article
  9. 9

    Reaksi Konsumen Pasca Belanja Produk Pakaian dan Kosmetik Secara Online di Instagram by Ismah, Khairunnisa, Sumarwan, Ujang, Nurhayati, Popong

    Published in Jurnal Aplikasi Bisnis dan Manajemen (30-09-2023)
    “…The development of online businesses, consumers still feel disappointed after shopping online as a consumer reaction after shopping online on Instagram. This…”
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    Journal Article
  10. 10

    Driving success: A segmentation of customer admiration in automotive industry by Hartoyo, Hartoyo, Manalu, Erwin, Sumarwan, Ujang, Nurhayati, Popong

    Published in Journal of open innovation (01-06-2023)
    “…To stay relevant with the ever-changing customers, companies have to create value by perpetually evolving the relationship between their brand and customers…”
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    Journal Article
  11. 11

    Determinants of Customer Loyalty For Liquid Petroleum Gas (LPG) and Bio-Cng Products: A Case Study in West Nusa Tenggara by Prirafianti, Prirafianti, Sumarwan, Ujang, Aminah, Mimin

    Published in Jurnal manajemen & agribisnis (31-03-2023)
    “…One of the new renewable energy that can replace Liquid Petroleum Gas (LPG) is by maximizing the utilization of Biogas which modifies it to become…”
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    Journal Article
  12. 12

    Strategi Periklanan Kosmetik Efektif Untuk Generasi Y Menggunakan Celebrity Endorsement by Nazhirah, Afra, Munandar, Jono Mintarto, Sumarwan, Ujang

    Published in Jurnal Aplikasi Bisnis dan Manajemen (31-01-2023)
    “…Celebrity endorsement on social media has become a trendy way to advertise today. Examining the effectiveness of celebrity endorsers using the familiarity…”
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    Journal Article
  13. 13

    Revisiting the Impact of Corporate Carbon Management Strategies on Corporate Financial Performance: A Systematic Literature Review by Sitompul, Maruli, Suroso, Arif Imam, Sumarwan, Ujang, Zulbainarni, Nimmi

    Published in Economies (01-06-2023)
    “…The objective of this research is to examine the relationship between carbon management strategies in corporations and their impact on financial performance…”
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    Journal Article
  14. 14

    The determinants of customer loyalty in the sharing economy: a study of the largest local food delivery apps in Indonesia by Renaldi, Antonius, Hati, Sri Rahayu Hijrah, Ghazali, Ezlika, Sumarwan, Ujang, Ramayah, T.

    Published in Cogent business & management (31-12-2024)
    “…The study examines the impact of customer-based value perception on customer loyalty with food delivery services applications provided by technology services…”
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    Journal Article
  15. 15

    TOURISM COMPETITIVENESS, TOURIST FOREIGN ARRIVAL AND NON-TAX STATE REVENUE IN NATIONAL PARKS IN INDONESIA by Eddyono, Fauziah, Darusman, Dudung, Sumarwan, Ujang, Sunarminto, Tutut

    Published in Indonesian journal of forestry research (31-10-2022)
    “…Indonesia has a natural tourist attraction in the form of 54 national parks spread across regencies and cities, with an area of 16,304,707.13 hectares,…”
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    Journal Article
  16. 16

    TOURISM COMPETITIVENESS, TOURIST FOREIGN ARRIVAL AND NON-TAX STATE REVENUE IN NATIONAL PARKS IN INDONESIA by Fauziah Eddyono, Dudung Darusman, Ujang Sumarwan, Tutut Sunarminto

    Published in Indonesian journal of forestry research (01-10-2022)
    “…Indonesia has a natural tourist attraction in the form of 54 national parks spread across regencies and cities, with an area of 16,304,707.13 hectares,…”
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    Journal Article
  17. 17

    Natural Gas Sales Optimization Strategy of PT XYZ in East Java by Sajiwo, Tulus, Sumarwan, Ujang, Asnawi, Yudha Heryawan

    Published in Jurnal Aplikasi Bisnis dan Manajemen (30-09-2022)
    “…The condition of supply and demand for natural gas in East Java will experience dynamics, based on government work plans for Java gas pipeline, Tuban refinery…”
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    Journal Article
  18. 18

    Uncover the trends, gaps, and main topics on online grocery shopping: Bibliometric analysis by Monoarfa, Terrylina A., Sumarwan, Ujang, Suroso, Arif Imam, Wulandari, Ririn

    Published in Heliyon (29-02-2024)
    “…This study uses the Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) approach to curate many papers and select documents according to…”
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    Journal Article
  19. 19

    Marketing Mix, Brand Equity, and Purchase Decisions of Packaged Rice Products by Firmansyah, Mochammad Reza, Sumarwan, Ujang, Ali, Muhammad Mukti

    Published in Jurnal manajemen & agribisnis (30-11-2021)
    “…In selling packaged rice products, Perum BULOG needs to implement the right marketing strategy in order to increase the buying interest of prospective…”
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    Journal Article
  20. 20

    Cross-Channel Behavior in Indonesia: Are Omnichannel Shoppers More Loyal than Multichannel Shoppers? by Gunawan, Annetta, Sumarwan, Ujang, Yuliati, Lilik Noor, Jahroh, Siti

    Published in Binus business review (31-10-2022)
    “…The retail industry in Indonesia is still in the transition phase from multichannel to omnichannel. Hence, the behavior of shoppers is divided into two broad…”
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    Journal Article