Search Results - "Sumarwan, Ujang"
-
1
Mazaraat Cheese Consumer Purchasing Decision
Published in International Research Journal of Business Studies (04-10-2024)“…This study aims to identify the characteristics of Mazaraat consumers, analyze the influence of customer perceived value (CPV), brand awareness, consumer…”
Get full text
Journal Article -
2
Enhancing Unit-linked Insurance Consumer Loyalty: The Role of Service Quality, Information Asymmetry, and Agent Marketing Strategies
Published in Journal of consumer sciences (Online) (09-02-2024)“…Unit-linked insurance (PAYDI), Indonesia's top-selling life insurance product, has driven industrial growth in the last two decades through effective agent…”
Get full text
Journal Article -
3
Decision Analysis To Rent of Co-Working Space and Virtual Office in Jabodetabek Areas
Published in Indonesian Journal of Business and Entrepreneurship (15-01-2024)“…Technology and the new normal make the working model more flexible. Co-working space is also present in line with these changes. Customer awareness is in good…”
Get full text
Journal Article -
4
The Effect of Tiktok Social Media Influencer, Brand Image, and Lifestyle on Purchase Intention of Local Skincare Products
Published in Indonesian Journal of Business and Entrepreneurship (15-01-2024)“…This study aims to answer three main objectives. The first is to find out the effectiveness of Tiktok social media influencer endorsements in advertising local…”
Get full text
Journal Article -
5
Perception Analysis of Purchasing Attitude And Willingness To Pay For Coffee and Non-Coffee Beverage Products
Published in Jurnal manajemen & agribisnis (28-11-2023)“…The development of the current era has changed people's lifestyles in enjoying beverage products, especially coffee. This research aims to analyze consumer…”
Get full text
Journal Article -
6
The crucial role of e-logistic service quality to integrated theories to predict continuance intention on fresh produce e-commerce
Published in Cogent business & management (31-12-2024)“…This research aims to comprehensively understand the determinants influencing customers’ adoption of fresh produce e-commerce services by integrating the…”
Get full text
Journal Article -
7
Content Analysis of Organic Food Claims on Websites and Instagram Stores: Content Analysis of Organic Food Claims on Websites and Instagram Stores
Published in Journal of consumer sciences (Online) (31-08-2021)“…Organic food products are produced without pesticides or genetic engineering. This study analyses the variable product characteristics, website…”
Get full text
Journal Article -
8
Pengaruh Citra Merek, Persepsi Kualitas, dan Social Media Influencer Terhadap Loyalitas Merek Somethinc: Studi Pada Pengguna Produk Merek Somethinc
Published in Jurnal Aplikasi Bisnis dan Manajemen (30-09-2023)“…Somethinc is a new beauty brand that has a great demand by consumers. Many researchers are interested to researched on Somethinc with different research…”
Get full text
Journal Article -
9
Reaksi Konsumen Pasca Belanja Produk Pakaian dan Kosmetik Secara Online di Instagram
Published in Jurnal Aplikasi Bisnis dan Manajemen (30-09-2023)“…The development of online businesses, consumers still feel disappointed after shopping online as a consumer reaction after shopping online on Instagram. This…”
Get full text
Journal Article -
10
Driving success: A segmentation of customer admiration in automotive industry
Published in Journal of open innovation (01-06-2023)“…To stay relevant with the ever-changing customers, companies have to create value by perpetually evolving the relationship between their brand and customers…”
Get full text
Journal Article -
11
Determinants of Customer Loyalty For Liquid Petroleum Gas (LPG) and Bio-Cng Products: A Case Study in West Nusa Tenggara
Published in Jurnal manajemen & agribisnis (31-03-2023)“…One of the new renewable energy that can replace Liquid Petroleum Gas (LPG) is by maximizing the utilization of Biogas which modifies it to become…”
Get full text
Journal Article -
12
Strategi Periklanan Kosmetik Efektif Untuk Generasi Y Menggunakan Celebrity Endorsement
Published in Jurnal Aplikasi Bisnis dan Manajemen (31-01-2023)“…Celebrity endorsement on social media has become a trendy way to advertise today. Examining the effectiveness of celebrity endorsers using the familiarity…”
Get full text
Journal Article -
13
Revisiting the Impact of Corporate Carbon Management Strategies on Corporate Financial Performance: A Systematic Literature Review
Published in Economies (01-06-2023)“…The objective of this research is to examine the relationship between carbon management strategies in corporations and their impact on financial performance…”
Get full text
Journal Article -
14
The determinants of customer loyalty in the sharing economy: a study of the largest local food delivery apps in Indonesia
Published in Cogent business & management (31-12-2024)“…The study examines the impact of customer-based value perception on customer loyalty with food delivery services applications provided by technology services…”
Get full text
Journal Article -
15
TOURISM COMPETITIVENESS, TOURIST FOREIGN ARRIVAL AND NON-TAX STATE REVENUE IN NATIONAL PARKS IN INDONESIA
Published in Indonesian journal of forestry research (31-10-2022)“…Indonesia has a natural tourist attraction in the form of 54 national parks spread across regencies and cities, with an area of 16,304,707.13 hectares,…”
Get full text
Journal Article -
16
TOURISM COMPETITIVENESS, TOURIST FOREIGN ARRIVAL AND NON-TAX STATE REVENUE IN NATIONAL PARKS IN INDONESIA
Published in Indonesian journal of forestry research (01-10-2022)“…Indonesia has a natural tourist attraction in the form of 54 national parks spread across regencies and cities, with an area of 16,304,707.13 hectares,…”
Get full text
Journal Article -
17
Natural Gas Sales Optimization Strategy of PT XYZ in East Java
Published in Jurnal Aplikasi Bisnis dan Manajemen (30-09-2022)“…The condition of supply and demand for natural gas in East Java will experience dynamics, based on government work plans for Java gas pipeline, Tuban refinery…”
Get full text
Journal Article -
18
Uncover the trends, gaps, and main topics on online grocery shopping: Bibliometric analysis
Published in Heliyon (29-02-2024)“…This study uses the Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) approach to curate many papers and select documents according to…”
Get full text
Journal Article -
19
Marketing Mix, Brand Equity, and Purchase Decisions of Packaged Rice Products
Published in Jurnal manajemen & agribisnis (30-11-2021)“…In selling packaged rice products, Perum BULOG needs to implement the right marketing strategy in order to increase the buying interest of prospective…”
Get full text
Journal Article -
20
Cross-Channel Behavior in Indonesia: Are Omnichannel Shoppers More Loyal than Multichannel Shoppers?
Published in Binus business review (31-10-2022)“…The retail industry in Indonesia is still in the transition phase from multichannel to omnichannel. Hence, the behavior of shoppers is divided into two broad…”
Get full text
Journal Article