Search Results - "Suh, Jaebeom"

Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics by Ramadania, Ramadania, Suh, Jaebeom, Rosyadi, Rosyadi, Purmono, Bintoro Bagus, Rahmawati, Rahmawati

“…Brands investigate cultural sensitivity in order to stand out from global market competition and reach more diverse customers. The research emphasized on the…”
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Differential Effects of Preferential Treatment Levels on Relational Outcomes by Lacey, Russell, Suh, Jaebeom, Morgan, Robert M.

“…Despite its often controversial and philosophically divisive nature, preferential treatment of customers holds the potential to contribute to important…”
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Transaction-specific satisfaction and overall satisfaction: an empirical analysis by Jones, Michael A, Suh, Jaebeom

“…The distinction between transaction-specific satisfaction and overall satisfaction has received little empirical attention in the satisfaction and services…”
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Chinese Tourist Shopping Satisfaction and Brand Attitude to Korean Cosmetics : A Disconfirmation Approach by Ju-Hee Yoon, Jaebeom Suh, Jae-Gyun Kim, Yongcheol Hwang

“…Purpose – The current study examines the shopping behavior of Chinese tourists who purchase Korean cosmetics when visiting Korea, based on…”
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Chinese Tourist Shopping Satisfaction and Brand Attitude to Korean Cosmetics : A Disconfirmation Approach by Yoon, Ju-Hee, Hwang, Yong-Cheol, Suh, Jaebeom, Kim, Jae-Gyun

“…Purpose - The current study examines the shopping behavior of Chinese tourists who purchase Korean cosmetics when visiting Korea, based on…”
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Impairment effects of creative ads on brand recall for other ads by Jin, Hyun Seung, Kerr, Gayle, Suh, Jaebeom

“…Purpose The creativity-based facilitation effect, well documented by previous research, shows that creative advertisements (ads) are more memorable than…”
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Ego Depletion and Charitable Support: The Moderating Role of Self-Benefit and Other-Benefit Charitable Appeals by Jin, Hyun Seung, Kim, Hyoje Jay, Suh, Jaebeom, Sheehan, Ben, Meeds, Robert

“…This research investigates the interaction between ego depletion (a state of reduced self-regulatory resources) and different types of charitable message…”
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How CSR impact meaning of work and dysfunctional customer behavior by Kim, Jiyoung, Kim, Hae-Ryong, Lacey, Russell, Suh, Jaebeom

“…Purpose The purpose of this paper is to investigate how frontline service employees’ (FSEs) perceptions of corporate social responsibility (CSR) can enhance…”
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Reinforcement learning and risk preference in equity linked notes markets by Song, Reo, Jang, Sungha, Wang, Yingdi, Hanssens, Dominique M., Suh, Jaebeom

“…Individuals who follow a reinforcement learning heuristic put too much weight on recent failures or successes in placing their next bets. Using a large sample…”
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The power of creative advertising: creative ads impair recall and attitudes toward other ads by Jin, Hyun Seung, Kerr, Gayle, Suh, Jaebeom, Kim, Hyoje Jay, Sheehan, Ben

“…The purpose of the current research is to examine the effect of repetition upon recall and attitudes when a list of ads includes (vs. does not include)…”
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How CSR serves as a preventive mechanism for coping with dysfunctional customer behavior by Kim, Jiyoung, Lacey, Russell, Kim, Hae-Ryong, Suh, Jaebeom

“…Based on empirical results involving 237 frontline service employees (FSEs) of a South Korean insurance company, this study reveals how FSEs’ views of their…”
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Organizational citizenship behaviors and service quality as external effectiveness of contact employees by Yoon, Mahn Hee, Suh, Jaebeom

“…The purpose of this study is to understand critical roles of contact employees' organizational citizenship behaviors (OCBs) in customers' evaluation of service…”
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Product Classifications Revisited with Transparency Effect by Jaebeom Suh, Dawn Deeter Schmelz, Taehyun Suh, Hyun Seung Jin

“…It is appropriate and useful to interpret some product classification schemes as buyer behavior models; such classifications permit investigations of…”
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Environmental influences in corporate brand identification and outcomes by Donavan, D. Todd, Janda, Swinder, Suh, Jaebeom

“…Integrating elements of social identity theory with the literature on branding, we propose and empirically evaluate a model of corporate branding. The model…”
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Exploring the role of culture in trust development with service providers by Suh, Jaebeom, Janda, Swinder, Seo, Sunhee

“…Purpose - The purpose of this study is to explore how customers from different cultures develop trust with service providers to uncover underlying dimensions…”
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Salient Effects of Publicity in Advertised Brand Recall and Recognition: The List-Strength Paradigm by Jin, Hyun Seung, Suh, Jaebeom, Donavan, D. Todd

“…Previous research has demonstrated that preexposure of publicity about advertising campaigns facilitates recall of subsequently advertised brands. In this…”
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Benevolence in the importer-exporter relationship by Lee, Dong-Jin, Lee, Moonkyu, Suh, Jaebeom

“…Purpose - This research aims to test a model that proposes potential antecedents and consequences of an importer's benevolence towards its foreign export…”
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Benevolence in the importerexporter relationship by Lee, DongJin, Lee, Moonkyu, Suh, Jaebeom

“…Purpose This research aims to test a model that proposes potential antecedents and consequences of an importer's benevolence towards its foreign export…”
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Benevolence in the importer‐exporter relationship: Moderating role of value similarity and cultural familiarity by Lee, Dong‐Jin, Lee, Moonkyu, Suh, Jaebeom

“…Purpose - This research aims to test a model that proposes potential antecedents and consequences of an importer's benevolence towards its foreign export…”
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Transactionspecific satisfaction and overall satisfaction an empirical analysis by Jones, Michael A., Suh, Jaebeom

“…The distinction between transactionspecific satisfaction and overall satisfaction has received little empirical attention in the satisfaction and services…”
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