Search Results - "Suarez, Maribel Carvalho"

Digitalization and collaborative dynamics integrating artistic, technological and co-creative resources: the case of Postmodern Jukebox by Henriques, Flávio Medeiros, Suarez, Maribel Carvalho

“…Purpose This work investigates how digital technologies and artistic resources interact in order to bring different Creative and Cultural Industry (CCI) actors…”
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Consumer grief: understanding how consumers deal with the loss of extraordinary experiences by Scussel, Fernanda, Suarez, Maribel Carvalho

“…Abstract Despite the interest in the role of consumption in the bereavement process, the concept of consumer grief and the process consumers experience when…”
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An integrative review on online ethnography methods: differentiating theoretical bases, potentialities and limitations by Nascimento, Thaysa, Suarez, Maribel Carvalho, Campos, Roberta Dias

“…Purpose As a result of the advancement of the online environment, several methodological proposals emerged to establish procedures for digital qualitative…”
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AD BLOCKING: ADOPTION DISCOURSES AND ADVERTISING ANTI-CONSUMPTION by Erbisti, Marcos, Suarez, Maribel Carvalho

“…The present study investigates the discourses on the use of ad blockers. Based on in-depth interviews with consumers who have activated blockers, three…”
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'If I hadn't seen this picture, I'd be smoking'-perceptions about innovations in health warnings for cigarette packages in Brazil: a focus group study by Perez, Cristina de Abreu, Camacho, Luiz Antonio Bastos, Mendes, Felipe Lacerda, Oliveira da Silva, Andre Luiz, Figueiredo, Valeska Carvalho, Latuf, Gloria Maria de Oliveira, Fernandes, Ana Marcia Messeder Sebrao, Albertassi, Patrícia Gonçalves Duarte, Castello Branco, Patricia Aleksitch, Branco, Patricia Francisco, Piras, Stefania Schimaneski, Suarez, Maribel Carvalho

“…To investigate the perceptions of young people and adults, smokers and non-smokers about the current set of innovations introduced in 2018 into the Brazilian…”
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Cultural Meanings and Consumers' Discourses about Their Brand Abandonment by Diniz, Fillipe, Suarez, Maribel Carvalho

“…Although we know a lot about how brand meanings are created and perpetuated in relation to and through cultural discourses, remarkably little work has been…”
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Using Deep Learning Language Models as Scaffolding Tools in Interpretive Research by Fonseca, André Luis Araujo da, Chimenti, Paula Castro Pires de Souza, Suarez, Maribel Carvalho

“…ABSTRACT Objective: the paper introduces a framework for conducting interpretive research using deep learning algorithms that blur the boundaries between…”
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Meanings of consumption and abandonment: understanding smoking cessation symbolism by Suarez, Maribel Carvalho

“…In consumption studies, very little attention has been focused on investigating abandonment and, more specifically, its symbolic dimension. The present study…”
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Context and Theorizing in the Global South: Challenges and Opportunities for an International Dialogue by Ger, Guliz, Suarez, Maribel Carvalho, do Nascimento, Thaysa Costa

“…Brazilian researchers have been encouraged to internationalize their research, expanding their insertions into high impact international journals. This task in…”
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AD BLOCKING: DISCURSOS DE ADOÇÃO E DE ANTICONSUMO DA PUBLICIDADE by ERBISTI, MARCOS, SUAREZ, MARIBEL CARVALHO

“…RESUMO A presente pesquisa investiga os discursos em torno do uso dos ad blockers. A partir de entrevistas em profundidade com consumidores que ativaram…”
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DEZ ANOS DE CONSUMER CULTURE THEORY: DELIMITAÇÕES E ABERTURAS by Casotti, Letícia Moreira, Suarez, Maribel Carvalho

“…presentation and discussion of the frontiers established by the Consumer Culture Theory by way of reflection on the state of the art and issues that are…”
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Nostalgia como prática? Relendo a pesquisa sobre nostalgia no campo do Marketing by HENRIQUES, FLÁVIO MEDEIROS, SUAREZ, MARIBEL CARVALHO

“…Resumo A nostalgia é um poderoso recurso de Marketing e vem apresentando novas formas e dinâmicas no cenário contemporâneo que desafiam suas interpretações…”
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A moda sublime da marca Ronaldo Fraga by Pinto, Camila Braga Soares, Miranda, Ana Paula Celso de, Suarez, Maribel Carvalho, Chevitarese, Leandro Pinheiro

“…Este estudo explora a alteridade das coisas e o sublime (HAN, 2019b) para apresentar o conceito de marca de moda sublime expandindo a conceptualização de…”
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Constituição de Uma Comunidade Virtual de Marca no Lançamento de Novo Produto by Maribel Carvalho Suarez, Flavia Luzia Oliveira da Cunha Galindo, Vaclav Soukup Filho, Rafael Machado

“…This article presents an investigation of the building process of an online brand-associated community. It uses netnographic methods to investigate an…”
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Névoas, vapores e outras volatilidades ilusórias dos cigarros eletrônicos by Almeida, Liz Maria de, Silva, Rildo Pereira da, Santos, Antonio Tadeu Cheriff dos, Andrade, Joecy Dias de, Suarez, Maribel Carvalho

“…Resumo: Neste artigo, analisa-se o discurso de fornecedores de cigarros eletrônicos para convencer potenciais usuários (fumantes, ex-fumantes ou nunca fumantes…”
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Marketing Orientation in the Third Sector: The Art of Afro Reggae by Suarez, Maribel Carvalho, Casotti, Letícia

“…Although there is a plethora of literature on marketing orientation in the private sector, within the nonprofit arena, this topic has been largely ignored…”
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Dez anos de consumer culture theory: delimitacoes e aberturas by Moreira Casotti, Letícia, Carvalho Suarez, Maribel

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Nostalgia as a practice? Rereading the research on nostalgia in the field of marketing by Henriques, Flávio Medeiros, Suarez, Maribel Carvalho

“…Nostalgia is a powerful marketing resource and has been introducing new forms and dynamics in the contemporary scene that challenge its classic…”
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Nostalgia as a practice? Rereading the research on nostalgia in the field of marketing/Nostalgia como pratica? Relendo a pesquisa sobre nostalgia no campo do Marketing/?Nostalgia como practica? Releyendo la investi gacion sobre la nostalgia en el campo del Marketing by Henriques, Flavio Medeiros, Suarez, Maribel Carvalho

“…Nostalgia is a powerful marketing resource and has been introducing new forms and dynamics in the contemporary scene that challenge its classic…”
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Ad blocking: Discursos de adoção e de anticonsumo da publicidade by Erbisti, Marcos, Suarez, Maribel Carvalho

“…This study investigates the discourse regarding the use of ad blockers. Three themes emerged regar­ding this technology based on in-depth interviews with…”
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