What is at stake in a war? A prospective evaluation of the Ukraine and Russia conflict for business and society

War produces devastating impacts on humankind, especially in terms of lives and livelihoods. While war is a widely studied topic in history, it remains relatively understudied in business. To address this gap, this article explores the impact of war for business and society. To do so, this article u...

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Bibliographic Details
Published in:	Global business and organizational excellence Vol. 41; no. 6; pp. 23 - 36
Main Authors:	Lim, Weng Marc, Chin, Markson Wee Chien, Ee, Yaw Seng, Fung, Chorng Yuan, Giang, Carolina Sandra, Heng, Kiat Sing, Kong, Melinda Lian Fah, Lim, Agnes Siang Siew, Lim, Bibiana Chiu Yiong, Lim, Rodney Thiam Hock, Lim, Tze Yin, Ling, Chui Ching, Mandrinos, Symeon, Nwobodo, Stanley, Phang, Cynthia Su Chen, She, Long, Sim, Chia Hua, Su, Sueh Ing, Wee, Gabriel Wei En, Weissmann, Marc Arul
Format:	Journal Article
Language:	English
Published:	Hoboken Wiley Periodicals Inc 01-09-2022
Subjects:	business conflict evaluation impact Russia society Ukraine war Ukraine Russia
Online Access:	Get full text
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Summary:	War produces devastating impacts on humankind, especially in terms of lives and livelihoods. While war is a widely studied topic in history, it remains relatively understudied in business. To address this gap, this article explores the impact of war for business and society. To do so, this article undertakes a prospective evaluation of the Ukraine and Russia conflict as a recent case of war. In doing so, this article reveals that a war can impact society within (e.g., limit access to basic necessities and monetary resources, increase unemployment and reduce purchasing power, and increase asylum seekers and refugees) and outside (e.g., supply shortage and inflation and threat of false information) as well as business within (e.g., threat of cyberattacks, threat to digital and sustainable growth, and short‐term and long‐term sanctions and support) and outside (e.g., test of business ethics and moral obligations and test of brand management) war‐torn countries. The article concludes with an agenda for future research involving war, business, and society.
Bibliography:	Funding information Open access publishing facilitated by Swinburne University of Technology, as part of the Wiley ‐ Swinburne University of Technology agreement via the Council of Australian University Librarians. WOA Institution: Swinburne University of Technology Consortia Name: CAUL 2022
ISSN:	1932-2054 1932-2062
DOI:	10.1002/joe.22162