Search Results - "Stuppy, Anika"

The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency by Stuppy, Anika, Landwehr, Jan R., McGraw, A. Peter

“…Slow motion is a popular video editing tool used to enhance short-form videos (e.g., reels, stories, GIFs), which are commonly found in media entertainment and…”
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How sampling high‐ and low‐quality products affects enjoyment by Stuppy, Anika, Van Den Bergh, Bram

“…Consumers can build expertise by sampling products that are differentiated vertically, in terms of quality, or horizontally, in terms of taste. While the…”
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Self-esteem influences the willingness to engage in COVID-19 prevention behavior and persuasion efficacy by Stuppy, Anika, Smith, Robert W.

“…Behaviors such as hand-washing and vaccination save human lives during the COVID-19 pandemic and beyond. Yet, people differ widely in their willingness to…”
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I Am, Therefore I Buy: Low Self-Esteem and the Pursuit of Self-Verifying Consumption by Stuppy, Anika, Mead, Nicole L, Van Osselaer, Stijn M J

“…Abstract The idea that consumers use products to feel good about themselves is a basic tenet of marketing. Yet, in addition to the motive to self-enhance,…”
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Power Increases the Socially Toxic Component of Narcissism Among Individuals With High Baseline Testosterone by Mead, Nicole L, Baumeister, Roy F, Stuppy, Anika, Vohs, Kathleen D

“…The corrosive effects of power have been noted for centuries, but the self-related changes responsible for those effects have remained somewhat elusive…”
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Power Increases the Socially Toxic Component of Narcissism AmongIndividuals With High Baseline Testosterone by Mead, Nicole L, Stuppy, Anika, Baumeister, Roy F, Vohs, Kathleen D

“…The corrosive effects of power have been noted for centuries, but the self-related changes responsible forthose effects have remained somewhat elusive…”
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