Search Results - "Steyn, T.F.J."

The relationship marketing practices of travel agencies in the Western Cape Province by Roberts-Lombard, M, Steyn, T. F.J

“…Relationship marketing has received much attention and widespread publicity over the past ten years and has moved to the forefront of research and practice. It…”
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Customer retention : a theoretical perspective of service failure and service recovery in the hotel industry by Petzer, D.J., Steyn, T.F.J.

“…Purpose : The purpose of this paper is to provide a theoretical perspective on customer retention activities associated with service failure management and…”
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Enron and Saambou Bank in South Africa: a case study of insufficient relationship management by Steyn, Elanie, de Beer, Arnold S, (Derik) Steyn, T.F.J, Schreiner, Wadim N

“…Drawing on public relations, communication and marketing theories, this article explores South Africa’s Saambou Bank tumbling from growth and positive media…”
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The global village in a local context. Implementing global awareness as a managerial competency within South Africa's multicultural mainstream media newsrooms by De Klerk, D, Steyn, T.F.J., Steyn, E.

“…Purpose : As part of a national research survey into the importance and implementation of six managerial competencies, this article aims to investigate the…”
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Economic and political initiatives of European integration for the period 1945-1992 by W. Viviers, T F.J. Steyn

“…The integration of the European Communities (EC, today EU) has been described as one of the most successful examples of economic integration worldwide. This…”
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