Search Results - "Stefuryn, Maryana"

Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love by Wallace, Elaine, Torres, Pedro, Augusto, Mário, Stefuryn, Maryana

“…Purpose Drawing on consumer brand relationship theory, this study aims to investigate online brand engagement, brand trust and consumer brand identification as…”
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Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands by Wallace, Elaine, Torres, Pedro, Augusto, Mário, Stefuryn, Maryana

“…•Brands allow consumers reflect an inner or social self on social media.•A brand’s ability for self-expression informs different paths to brand outcomes.•Brand…”
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Antecedentes do Brand Love nas Redes Sociais by Stefuryn, Maryana

“…Estamos perante a era do mundo digital, em que as novas plataformas tecnológicas revolucionaram o marketing, oferecendo novas formas de atingir, informar,…”
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