Search Results - "Stavros, Constantino"

Transmission of negative brand-relevant content on social media by Powell, Ashleigh, Stavros, Constantino, Dobele, Angela

“…Purpose Understanding how to predict and manage the spread of negative brand-relevant content is of critical concern to marketers. This paper aims to…”
Get full text

How positive service experiences contribute to service captivity by Stavros, Constantino, Westberg, Kate, Russell, Roslyn, Banks, Marcus

“…Purpose Service captivity is described as the experience of constrained choice whereby a consumer has no power and feels unable to exit a service relationship…”
Get full text

Domains of influence: exploring negative sentiment in social media by Cooper, Tony, Stavros, Constantino, Dobele, Angela R

“…Purpose The purpose of this study is to empirically examine the manner in which companies mitigate negative sentiment in social media and to map the forces…”
Get full text

The impact of social media evolution on practitioner-stakeholder relationships in brand management by Cooper, Tony, Stavros, Constantino, Dobele, Angela R.

“…Purpose The purpose of this paper is to explore the tension in brand management created through the rapid transformation of social media, mapping the…”
Get full text

The levers of engagement: an exploration of governance in an online brand community by Cooper, Tony, Stavros, Constantino, Dobele, Angela R.

“…Online brand communities represent an increasingly important touchpoint for establishing effective consumer–brand relationships. Growing consumer empowerment…”
Get full text

Exploring the Progressive Use of Performance Enhancing Substances by High-Performance Athletes by Smith, Aaron C. T., Stavros, Constantino

“…Background: Given implications associated with the use of performance-enhancing substances (PESs), stakeholders must remain informed about usage precipitants…”
Get full text

Using triangulation and multiple case studies to advance relationship marketing theory by Stavros, Constantino, Westberg, Kate

“…Purpose - The purpose of this paper is to demonstrate the contribution of qualitative methods and techniques in extending the understanding of relationship…”
Get full text

Cognitive Enhancing Drugs in Sport: Current and Future Concerns by Smith, Aaron C. T., Stavros, Constantino, Westberg, Kate

“…Sporting authorities and policy makers have warned of a radical increase in the availability and use of so-called 'smart' drugs, which putatively deliver…”
Get full text

An examination of how alcohol brands use sport to engage consumers on social media by Westberg, Kate, Stavros, Constantino, Smith, Aaron C.T., Munro, Geoff, Argus, Kevin

“…Introduction and Aims To examine how alcohol brands use sport in their communication activities on social media. Despite extensive research exploring alcohol…”
Get full text

Exploring the wicked problem of athlete and consumer vulnerability in sport by Westberg, Kate, Stavros, Constantino, Smith, Aaron C.T., Newton, Joshua, Lindsay, Sophie, Kelly, Sarah, Beus, Shenae, Adair, Daryl

“…Purpose This paper aims to extend the literature on wicked problems in consumer research by exploring athlete and consumer vulnerability in sport and the…”
Get full text

Family decision-making in an emerging market: Tensions with tradition by Lien, Nguyen Huong, Westberg, Kate, Stavros, Constantino, Robinson, Linda J.

“…We explore the role of the extended family on family decision-making in the context of a high-involvement purchase decision in an emerging economy. Adopting a…”
Get full text

Promoting healthy eating in the community sport setting: a scoping review by Westberg, Kate, Stavros, Constantino, Parker, Lukas, Powell, Ashleigh, Martin, Diane M, Worsley, Anthony, Reid, Mike, Fouvy, David

“…Summary Community sport organizations promote beneficial health outcomes such as social connection and physical activity, yet they can also facilitate the…”
Get full text

Engaging fans through social media: implications for team identification by Meng, Matthew D, Stavros, Constantino, Westberg, Kate

“…Purpose – The ubiquity of social media provides sport organizations with opportunities to communicate with fans and as a result, potentially strengthen team…”
Get full text

A mediasport typology for transformative relationships: enlargement, enhancement, connection and engagement beyond COVID-19 by Stavros, Constantino, Smith, Aaron C.T., Lopez-Gonzalez, Hibai

“…The business of sport has been radically challenged by the COVID-19 pandemic, impelling a rapid reassessment of practices to survive the disruption. One…”
Get full text

The impact of degenerative episodes on the sponsorship B2B relationship: Implications for brand management by Westberg, Kate, Stavros, Constantino, Wilson, Bradley

“…Sponsorship B2B relationships generally are entered into by sponsors seeking brand-related benefits through association with a sport entity brand. Negative…”
Get full text

A game for the ages: Understanding and overcoming the relative age effect in Australian football by Barake, Adrian J, Mitchell, Heather, Stavros, Constantino, Stewart, Mark F

“…The Relative Age Effect (RAE) in sport refers to the over-representation of those born earlier in a defined age group. This discriminatory effect leads to…”
Get full text

The transition of second screen devices to first screen status in sport viewing by Lopez-Gonzalez, Hibai, Stavros, Constantino, Smith, Aaron C. T.

“…It has been generally argued that, despite the emergence and wide adoption of second screen devices (SSD) as ancillary tools, television screens continue to be…”
Get full text

Classifying player positions in second-tier Australian football competitions using technical skill indicators by Barake, Adrian J, Mitchell, Heather, Stavros, Constantino, Stewart, Mark F, Srivastava, Preety

“…Efficient recruitment to Australia’s most popular professional sporting competition, the Australian Football League (AFL), requires evaluators to assess…”
Get full text

Player transgressions and the management of the sport sponsor relationship by Wilson, Bradley, Stavros, Constantino, Westberg, Kate

“…Player transgressions in sport relate to on- or off-field incidents that are out of the ordinary and may bring negative repercussions for stakeholders as a…”
Get full text

Developing a scale for the perceived social benefits of sharing by Powell, Ashleigh Ellen, Camilleri, Adrian R, Dobele, Angela R, Stavros, Constantino

“…Purpose The purpose of this research was to create a brief scale to measure perceived social benefit that would be appropriate for use in future research…”
Get full text