Search Results - "Stahl, Heinz K."

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  1. 1
    Linking customer lifetime value with shareholder value

    Linking customer lifetime value with shareholder value by Stahl, Heinz K., Matzler, Kurt, Hinterhuber, Hans H.

    Published in Industrial marketing management (01-05-2003)
    “…The measurement of customer lifetime value has become a key issue for developing and maintaining long-term profitable customer relationships. It plays a…”
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    Journal Article
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  2. 2
    Handbuch Stakeholderkommunikation. Grundlagen - Sprache - Praxisbeispiele

    Handbuch Stakeholderkommunikation. Grundlagen - Sprache - Praxisbeispiele by Menz, Florian, Stahl, Heinz K, Hackstette, Karl

    Published in Publizistik (01-03-2009)
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    Book Review
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