Search Results - "Stafford, MR"

Determining Uses and Gratifications for the Internet by Stafford, Thomas F., Stafford, Marla Royne, Schkade, Lawrence L.

“…ABSTRACT Uses and gratifications (U&G) is a media use paradigm from mass communications research that guides the assessment of consumer motivations for media…”
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A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions by Stafford, Marla Royne, Stafford, Thomas F., Day, Ellen

“…Recent growth in the U.S. economy has been in the service sectors, and increased understanding of the marketing and advertising of services is critical to…”
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Consumer Bidding Behavior on Internet Auction Sites by Stafford, Marla Royne, Stern, Barbara

“…On-line auction sites like eBay are very popular but have not been thoroughly researched, particularly with respect to bidding behavior and the reasons why…”
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PMC8 USING ATLAS.TI AS A TOOL TO EXTRACT AND SYNTHESIZE DATA OBTAINED IN LITERATURE REVIEWING by Stafford, MR, Houghton, K, Stull, D

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Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues by Stafford, Marla Royne

“…As the service sector of the U.S. economy continues to grow dramatically, so does the need for increased attention to advertising strategies for the service…”
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Functional maturation of isolated neural progenitor cells from the adult rat hippocampus by Hogg, Ron C., Chipperfield, Hiram, Whyte, Kathryn A., Stafford, Mark R., Hansen, Mitchell A., Cool, Simon M., Nurcombe, Victor, Adams, David J.

“…Although neural progenitor cells (NPCs) may provide a source of new neurons to alleviate neural trauma, little is known about their electrical properties as…”
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PCN132 UTILITY LIBRARY TO CAPTURE UTILITIES IN THE AREA OF ONCOLOGY by Stafford, MR, Van Hanswijck de Jonge, P, Manson, SC, Walker, M

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PCN69 HEALTH UTILITIES IN THE UK FOR SECOND LINE ADVANCED NON-SMALL CELL LUNG CANCER (NSCLC) FOLLOWING PRIOR CHEMOTHERAPY by Nafees, B, Stafford, MR, Bhalla, S, Watkins, J

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Identity Theft: Laws, Crimes, and Victims by STAFFORD, MARLA ROYNE

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Retail Services Advertising: The Effects of Appeal, Medium, and Service by Stafford, Marla Royne, Day, Ellen

“…In an exploratory study, two message appeals (rational and emotional) and two media (print and radio) were tested to determine whether certain message or media…”
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Isothermal amplification and multimerization of DNA by Bst DNA polymerase by Hafner, G J, Yang, I C, Wolter, L C, Stafford, M R, Giffard, P M

“…We have demonstrated the isothermal in vitro amplification and multimerization of several different linear DNA targets using only two primers and the strongly…”
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Advertising Sex-Typed Services: The Effects of Sex, Service Type, and Employee Type on Consumer Attitudes by Stafford, Marla Royne

“…The use of employee spokespersons in the advertising of services has received growing attention in the academic literature because the presence of an employee…”
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PERSPECTIVES ON ADVERTISING RESEARCH: Views from Winners of the American Academy of Advertising Outstanding Contribution to Research Award by Carlson, Les, Grove, Stephen J., Stafford, Marla Royne

“…To gather insights about the current state and future directions of advertising research, as well as to obtain a glimpse of its evolvement over time, testimony…”
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Age-related cues in retail services advertising: Their effects on younger consumers by Day, Ellen, Stafford, Marla Royne

“…Although the mature market will become increasingly attractive to retailers, targeting older consumers could have adverse effects on attempts to also appeal to…”
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Nicking and joining activity of banana bunchy top virus replication protein in vitro by Hafner, GJ, Stafford, MR, Wolter, LC, Harding, RM, Dale, JL

“…GJ Hafner, MR Stafford, LC Wolter, RM Harding and JL Dale Centre for Molecular Biotechnology, School of Life Sciences, Brisbane, Queensland, Australia. The…”
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Opportunities for Involvement Research: A Scale-Development Approach by Day, Ellen, Stafford, Marla Royne, Camacho, Alejandro

“…The authors identify, classify, and compare several involvement measures used in studies reported in the Journal of Advertising and related publications, and…”
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The Effectiveness of Tensile Pricing Tactics in the Advertising of Services by Stafford, Maria Royne, Stafford, Thomas F.

“…Previous research on the use of tensile pricing in advertising has not yet determined if services respond differently to tensile tactics than do products…”
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Addressing the Advertising of Services: A Call to Action by Grove, Stephen J., Grove, Stephen J., Stafford, Marla Royne

“…This article presents a broad overview of the circumstances leading to the development of the special issue of Journal of Advertising devoted to the…”
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Treatment of 'inoperable' neck nodes using surgical clearance and postoperative interstitial irradiation by Stafford, N, Dearnaley, D

“…The inability to remove all disease at the time of a radical neck dissection, or inoperable recurrent disease after a neck dissection, are both familiar…”
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Determination of the electrical axis of the heart by Stafford, M R, Stafford, D G

“…The rapid, accurate determination of the electrical axis of a patient's heart is very useful for diagnosis. This determination can be made readily by using six…”
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