Search Results - "Spake, Deborah F."

Consumer enactments of archetypes using luxury brands by Megehee, Carol M., Spake, Deborah F.

“…This study explores the meaning of luxury brands through the use of visual narrative art created from studying consumer blog entries. The article describes…”
Get full text

A model of sporting event tourism as economic development by Roche, Sarah, Spake, Deborah F., Joseph, Mathew

“…Purpose - The purpose of this paper is to present a moderated model of sport tourism as an economic development generator from a destination marketing…”
Get full text

Consumer sociability and service provider expertise influence on service relationship success by Spake, Deborah F, Megehee, Carol M

“…Purpose - The purpose of this paper is to examine the impact of consumer sociability and service provider perceived expertise on service relationship…”
Get full text

Advertising Agency Compensation: An Agency Theory Explanation by Spake, Deborah F., D'souza, Giles, Crutchfield, Tammy Neal, Morgan, Robert M.

“…Advertising agency compensation may change dramatically in coming years as advertisers put pressure on agencies to reduce commissions and tie compensation to…”
Get full text

Consumer opinion and effectiveness of direct-to-consumer advertising by Spake, Deborah F., Joseph, Mathew

“…Purpose - The purpose of the paper is to look at the relationship between attitudes toward direct-to-consumer (DTC) advertising and its impact on consumer…”
Get full text

Do Perceptions of Direct-to-Consumer Pharmaceutical Advertising Vary Based on Urban Versus Rural Living? by Spake, Deborah F., Joseph, Mathew, Megehee, Carol M.

“…This study explores the connection between perceptions of direct-to-consumer (DTC) advertising based on where people live and shop. Urban consumers were found…”
Get full text

Gender Differences in Ethical Perceptions of Business Practices: A Social Role Theory Perspective by Franke, George R, Crown, Deborah F, Spake, Deborah F

“…This study presents a meta-analysis of research on gender differences in perceptions of ethical decision making. Data from more than 20, 000 respondents in 66…”
Get full text

Experience, comfort, and privacy concerns: antecedents of online spending by Spake, Deborah F, Zachary Finney, R, Joseph, Mathew

“…Purpose - The purpose of this paper is to examine antecedents of consumer online spending.Design methodology approach - A sample of 766 college students in the…”
Get full text

Consumer attitudes toward pharmaceutical direct‐to‐consumer advertising: An empirical study and the role of income by Joseph, Mathew, Spake, Deborah F., Finney, Zachary

“…The purpose of this paper is to examine consumer attitudes toward direct-to-consumer (DTC) advertising and whether consumer attitudes regarding these types of…”
Get full text

The Impact of Perceived Closeness on the Differing Roles of Satisfaction, Trust, Commitment, and Comfort on Intention to Remain with a Physician by Spake, Deborah F., Bishop, John S.

“…This study extends previous research by examining perceived closeness as a moderator of traditional relationship measures such as satisfaction, trust,…”
Get full text

Lotus-Eaters, Pilgrims, Seekers, and Accidental Tourists: How Different Travelers Consume the Sacred and the Profane by Finney, R. Zachary, Orwig, Robert A., Spake, Deborah F.

“…Travelers visit destinations that are associated with organized religion for a variety of reasons. Building on Cohen's ( 2003 ) work, we categorize visitors to…”
Get full text

Decoding southern culture and hospitality by Megehee, Carol M, Spake, Deborah F

“…Purpose - The purpose of this editorial is to introduce the special issue of the International Journal of Culture, Tourism and Hospitality Research (IJCTHR) on…”
Get full text

Social identity in the American South: Mardi Gras societies in coastal Mississippi and Alabama by Sneath, Julie Z, Megehee, Carol M, Spake, Deborah F

“…Purpose - The purpose of this paper is to examine the subculture of Southern Mardi Gras society in coastal Mississippi and Alabama.Design methodology approach…”
Get full text

Distance Education: a Bibliographic Review for Educational Planners and Policymakers 1992-2002 by Bishop, John S., Spake, Deborah F.

“…Distance education is a growing area of interest in the academic literature. An explosion of articles has appeared in recent years documenting this trend at…”
Get full text

Consumer Comfort in Service Relationships: Measurement and Importance by Spake, Deborah F., Beatty, Sharon E., Brockman, Beverly K., Crutchfield, Tammy Neal

“…The importance of building relationships with customers is well documented, yet the role of consumer comfort in service relationships has not been fully…”
Get full text

Consumer opinion and effectiveness of directtoconsumer advertising by Spake, Deborah F., Joseph, Mathew

“…Purpose The purpose of the paper is to look at the relationship between attitudes toward directtoconsumer DTC advertising and its impact on consumer requests…”
Get full text

Consumer attitudes toward pharmaceutical direct-to-consumer advertising by Joseph, Mathew, Spake, Deborah F., Finney, Zachary

“…Purpose - The purpose of this paper is to examine consumer attitudes toward direct-to-consumer (DTC) advertising and whether consumer attitudes regarding these…”
Get full text

Consumer attitudes toward pharmaceutical directtoconsumer advertising by Joseph, Mathew, Spake, Deborah F., Finney, Zachary

“…Purpose The purpose of this paper is to examine consumer attitudes toward directtoconsumer DTC advertising and whether consumer attitudes regarding these types…”
Get full text

Southern attraction, southern attractions: a photographic essay by Wharton, David

“…Purpose - The purpose of this paper is to explore some of the ways various tourist attractions in the American South are presented to and experienced by…”
Get full text

CPL bibliography 368: Distance education: a bibliographic review for educational planners and policymakers, 1992-2002 by Bishop, John S, Spake, Deborah F

“…Summarizes literature on issues faced by faculty, administrators, and policy makers in implementing distance education at the postsecondary level; US…”
Get full text