Search Results - "Soomro, Yasir Ali"

Determinants of Green Innovation to Achieve Sustainable Business Performance: Evidence From SMEs by Baeshen, Yasser, Soomro, Yasir Ali, Bhutto, Muhammad Yaseen

“…Environmental degradation and global warming are major challenges to humankind in the twenty-first century. Thus, businesses are now adopting and incorporating…”
Get full text

Adoption of halal cosmetics: extending the theory of planned behavior with moderating role of halal literacy (evidence from Pakistan) by Bhutto, Muhammad Yaseen, Ertz, Myriam, Soomro, Yasir Ali, Khan, Mussadiq Ali Ali, Ali, Waheed

“…Purpose The purpose of this study is to develop an extended theory of planned behavior (TPB) model by adding religious commitment (RC) and self-efficacy as…”
Get full text

Extending the Theory of Planned Behavior: Predicting Young Consumer Purchase Behavior of Energy-Efficient Appliances (Evidence From Developing Economy) by Bhutto, Muhammad Yaseen, Soomro, Yasir Ali, Yang, Hailan

“…Global electricity consumption has increased dramatically in the past few decades, resulting in many countries considering energy efficiency as the only…”
Get full text

Young Chinese consumer decision making in buying green products: An application of theory of planned behavior with gender and price transparency by Bhutto, Muhammad Yaseen, Zeng, Fue, Soomro, Yasir Ali, Khan, Mussadiq Ali

“…As environmental awareness increases, consumers tend to focus more on environmental friendly products. The literature on green consumption has recently focused…”
Get full text

gray-market, gray-market products, brand image, price consciousness, price-quality inference, risk averseness by Maqsood, Syed Muhammad, Soomro, Yasir Ali

“…This study aims to determine the factors of consumer willingness to buy gray-market goods. The authors considered the impact of gray-market products on the…”
Get full text

Factors Influencing Consumers’ Green Purchase Behavior: Green Advertising as Moderator by Hussain, Syed Asad, Haq, Mirza Amin Ul, Soomro, Yasir Ali

“…Environmental sustainability importance increases, the environmental degradation problems attract the discussions around the world concerning many areas of…”
Get full text

Chinese smartphone brands: gender, consumers behavioural and attitudinal loyalty by Zeng, Fue

Get full text

ANALYTICAL STUDY OF REDUCING BRAND SWITCHING (NUMBER PORTABLITY) IN GSM SECTOR by Akbar, Muhammad Asif

“…This study aims towards identification of the factors responsible for the Brand Switching (MNP) in GSM sector of Pakistan. This study was based on primary data…”
Get full text