Search Results - "Soheila Khoddami"

A Framework for Investigating Green Purchase Behavior with a Focus on Individually Perceived and Contextual Factors by Asl, Roghayeh Teimourfamian, Khoddami, Soheila

“…The role of individually perceived and contextual factors on green purchase behavior (GPB) with a focus on the dimensions of consumer perceived value has been…”
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Investigating the effect of organizational process control knowledge on the performance of Iranian brands based on individual creativity, strategic brand management and ambidexterity by Payam Partovinia, Soheila Khoddami

“…Many companies face various challenges due to insufficient knowledge about organizational knowledge management, and if they do not adopt appropriate…”
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Designing competitivity activity model through the strategic agility approach in a turbulent environment by Vagnoni, Emidia, Khoddami, Soheila

“…Purpose This paper aims to introduce and test a model of shaping strategic agility based on dynamic capabilities such as information technology (IT)…”
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A nation brand model based on the brand constructs and underlying factors: a case study of Iran by Khoddami, Soheila, Osanlou, Bahareh, Mirzayans, Teresa

“…The current research deals with the design of the national brand model based on the basic brand constructs. The main goal of the current research is to…”
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Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approaches by Soheila Khoddami, Bhare Osanlou, Hadis Alsadat Moshashaei

“…Introduction: In today’s competitive business environment, one of the most important factors in business success is consumer loyalty. Introducing innovative…”
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Investigating Factors Affecting Customers' Behavioral Intention in Using Virtual Reality Based on the Theories of Diffusion of Innovation, Uses and Pleasures, and Perceived Value by Soheila Khoddami, Seyed Kazem Chavoshi, Nasim Rahimi Zadeh

“…Purpose: Today, due to increasing significance importance using virtual reality technology, are no longer constrained by have time location when it comes to in…”
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The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value by Leila Mokhtari, Soheila Khoddami, Bahareh Osanlou

“…Objective: Given the importance of gamification activities in online stores, successful online marketing strategies include finding different ways to increase…”
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Desisgning customer agility model based on dynamic capabilities: Effect of IT Competence, Entrepreneurial Alertness And Market Acuity by Seyed Hamid Khodadad Hoseini, soheila khoddami, Asghar Moshabaki, Adel Azar

“…Today organizations face great environmental turbulence. High levels of environmental turbulence can paralyze a firm’s operations. Actually outputs of…”
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Designing Customer Agility Model Based on Organizational Dynamic Capabilities: Effect of IT Competence, Entrepreneurial Alertness and Market Acuity by Soheila Khoddami, Seyed Hamid Khodadad Hoseini, Asghar Moshabbaki, Adel Azar

“…Today organizations face great environmental turbulence. High levels of environmental turbulence can paralyze a firm’s operations. Actually outputs of…”
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