Search Results - "Sneath, Julie Z"
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Liminality and consumption in the aftermath of a natural disaster
Published in The Journal of consumer marketing (20-01-2012)“…Purpose - This study seeks to examine how event-induced outcomes impact consumption attitudes and buying behavior by surveying victims at distinct intervals…”
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Chronic negative circumstances and compulsive buying: consumer vulnerability after a natural disaster
Published in Journal of global scholars of marketing science (03-04-2014)“…This research is composed of two cross-sectional studies that examine the lingering emotional distress associated with a natural disaster and extend the…”
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Coping with a Natural Disaster: Losses, Emotions, and Impulsive and Compulsive Buying
Published in Marketing letters (01-03-2009)“…Using data collected from 427 US Gulf Coast residents who were impacted by Hurricane Katrina, a structural model based on life event theory is proposed and…”
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4
Customer loyalty programs: are they fair to consumers?
Published in The Journal of consumer marketing (01-12-2006)“…Purpose – The purpose of this paper is to examine the fairness of loyalty programs to consumers regarding two emerging criticisms of loyalty programs:…”
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The Impact of Repeat Attendance on Event Sponsorship Effects
Published in Journal of marketing communications (01-12-2007)Get full text
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Community-Based Destination Governance in a Developing Economy: The Jamaican Experience
Published in International Journal of Hospitality & Tourism Administration (01-10-2013)“…Utilizing a destination governance and social capital conceptual framework, the research examines opinions concerning goals and outcomes in regards to the…”
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Marketing Defibrillation Training Programs and Bystander Intervention Support
Published in Health marketing quarterly (01-04-2009)“…This exploratory study identifies perceptions of and participation in resuscitation training programs, and bystanders' willingness to resuscitate cardiac…”
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Marketing cardiopulmonary resuscitation and defibrillation training programs to nontraditional responders
Published in International journal of pharmaceutical and healthcare marketing (01-01-2007)“…Purpose - To illustrate the challenges involved in communicating cardiopulmonary resuscitation (CPR) and defibrillation information and providing lay person…”
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Developing sustainable tourism: managers' assessment of Jamaica's ten-year master plan
Published in International journal of culture, tourism and hospitality research (07-06-2010)“…Purpose - The study aims to examine Jamaican managers' perceptions of the ten-year master plan (2000) for tourism sustainability and its effectiveness in…”
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Social identity in the American South: Mardi Gras societies in coastal Mississippi and Alabama
Published in International journal of culture, tourism and hospitality research (06-06-2008)“…Purpose - The purpose of this paper is to examine the subculture of Southern Mardi Gras society in coastal Mississippi and Alabama.Design methodology approach…”
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High-tech or high-touch positioning for the regional business market: the case of County Community Bank
Published in The Journal of business & industrial marketing (01-12-2004)“…County Community Bank (CCB), the largest community bank in the state of Mississippi, built its success in the regional business market through relationship…”
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Hightech or hightouch positioning for the regional business market the case of County Community Bank
Published in The Journal of business & industrial marketing (01-12-2004)“…County Community Bank CCB, the largest community bank in the state of Mississippi, built its success in the regional business market through relationship…”
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Balancing act. Choosing between proprietary and nonproprietary events requires careful consideration
Published in Marketing health services (2006)Get more information
Magazine Article -
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Developing sustainable tourism managers' assessment of Jamaica's tenyear master plan
Published in International journal of culture, tourism and hospitality research (07-06-2010)“…Purpose The study aims to examine Jamaican managers' perceptions of the tenyear master plan 2000 for tourism sustainability and its effectiveness in achieving…”
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Book Review: The New Geography of Consumer Spending: A Political Economy Approach
Published in Journal of international marketing (East Lansing, Mich.) (01-12-1993)Get full text
Book Review -
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The New Geography of Consumer Spending: A Political Economy Approach
Published in Journal of International Marketing (01-01-1993)Get full text
Book Review