Search Results - "Smit, Gitty"

Celebrities and shoes on the female brain: The neural correlates of product evaluation in the context of fame by Stallen, Mirre, Smidts, Ale, Rijpkema, Mark, Smit, Gitty, Klucharev, Vasily, Fernández, Guillén

“…Celebrity endorsement is omnipresent. However, despite its prevalence, it is unclear why celebrities are more persuasive than (equally attractive) non-famous…”
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Celebrities and shoes on the female brain: The neural correlates of product evaluation in the context of fame: Special Issue on Decision Neuroscience by STALLEN, Mirre, SMIDTS, Ale, RIJPKEMA, Mark, SMIT, Gitty, KLUCHAREV, Vasily, FERNANDEZ, Guillén

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