Search Results - "Slotegraaf, Rebecca J."

Cross-Functional “Coopetition”: The Simultaneous Role of Cooperation and Competition Within Firms by Luo, Xueming, Slotegraaf, Rebecca J, Pan, Xing

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The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions by Slotegraaf, Rebecca J., Pauwels, Koen

“…Although managers often hope to obtain long-term benefits with temporary marketing actions, academic studies imply that their chances are slim. Extant research…”
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Pandemics and marketing: insights, impacts, and research opportunities by Das, Gopal, Jain, Shailendra Pratap, Maheswaran, Durairaj, Slotegraaf, Rebecca J., Srinivasan, Raji

“…Pandemics have been an unfortunate but consistent facet of human existence over centuries, threatening lives as well as livelihoods globally. Disconcertingly,…”
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Green Claims and Message Frames: How Green New Products Change Brand Attitude by Olsen, Mitchell C., Slotegraaf, Rebecca J., Chandukala, Sandeep R.

“…In response to a top ten global consumer trend, firms are increasingly introducing environmentally sustainable ("green") new products. Firms allocate…”
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Effects of advertising and R&D on spillovers from a rival’s bankruptcy by Jindal, Niket, Slotegraaf, Rebecca J.

“…Research shows that marketing investments play a pivotal role in a firm’s own bankruptcy. However, there are even more firms that are not confronting…”
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Branded Apps and Their Impact on Firm Value: A Design Perspective by Boyd, D. Eric, Kannan, P. K., Slotegraaf, Rebecca J.

“…Although firms are increasingly launching branded mobile apps, an understanding of their influence on firm value remains elusive. Using stock market returns to…”
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Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes by Slotegraaf, Rebecca J., Atuahene-Gima, Kwaku

“…Innovation scholars have long touted the value of cross-functional teams, and though firms have embraced a cross-functional design in their new product…”
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Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes by Slotegraaf, Rebecca J, Atuahene-Gima, Kwaku

“…Innovation scholars have long touted the value of cross-functional teams, and though firms have embraced a cross-functional design in their new product…”
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Paving a path for a post‐COVID‐19 innovative environment by Slotegraaf, Rebecca J., Noble, Charles H., Spanjol, Jelena

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Linking marketing capabilities with profit growth by Morgan, Neil A., Slotegraaf, Rebecca J., Vorhies, Douglas W.

“…Profit growth is one of the primary drivers of a firm's stock price and therefore is a clear priority for managers. Yet little is known about how a firm's…”
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Using product development information to spur the adoption of continuous improvement products by Ho-Dac, Nga N., Kumar, Minu, Slotegraaf, Rebecca J.

“…Continuous improvement products (CIPs) are designed so that firms can make post-purchase improvements without requiring the user to fully replace the product…”
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Keep the Door Open: Innovating Toward a More Sustainable Future by Slotegraaf, Rebecca J.

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Embeddedness of Organizational Capabilities by Grewal, Rajdeep, Slotegraaf, Rebecca J.

“…ABSTRACT Managers must regularly make decisions on how to access and deploy their limited resources in order to build organizational capabilities for a…”
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Performance Implications of Firm Resource Interactions in the Acquisition of R&D-Intensive Firms by King, David R, Slotegraaf, Rebecca J, Kesner, Idalene

“…We explore the role of resource interactions in explaining firm performance in the context of acquisitions. Although we confirm that acquisitions do not lead…”
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Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration by Wu, Qingsheng, Luo, Xueming, Slotegraaf, Rebecca J., Aspara, Jaakko

“…Firms are increasingly collaborating with their competitors for new product development (NPD), yet the literature is almost silent on stock market reactions to…”
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Brand-embedded interaction: a dynamic and personalized interaction for co-creation by Kim, Yuna, Slotegraaf, Rebecca J.

“…Recognizing the importance of timely access to market knowledge for successful new product development (NPD), extant research has theoretically argued and…”
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The PDMA Handbook of New Product Development by Kahn, Kenneth B

“…New Product Development is one of the most important challenges facing organizations today.The Product Development and Management Association (PDMA) Handbook…”
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Building an innovation base: exploring the role of acquisition behavior by Mishra, Saurabh, Slotegraaf, Rebecca J.

“…Innovation serves as a foundation for sustainable competitive advantage. Therefore, it is no surprise that firms seek to build an innovation base—a reservoir…”
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The Paradox of a Marketing Planning Capability by Slotegraaf, R. J.

“…Strategy scholars have long debated the value of formal planning, and research has offered inconsistent support for planning to enhance firm performance. Given…”
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Industry Implications of Value Creation and Appropriation Investment Decisions by King, David R., Slotegraaf, Rebecca J.

“…ABSTRACT Managers face a critical task in making firm investment decisions that are targeted toward creating and appropriating value. As managers weigh their…”
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